With the Web and social media at their fingertips, the style-minded need not wait for the fashion establishment to dispense its monthly advice. Increasingly, they’re taking matters into their own hands, blogging, creating collections on Pinterest and other social sharing sites, or, to use the lofty term du jour, curating. That trend recently inspired Self magazine to adopt a new tagline, I Curate My Life. Now, it’s extending that idea to a forthcoming standalone site, Selfcurateyourlook. The site, which Self is calling a “virtual trunk show,” rolls out in September, the kickoff to the fall fashion season. It will present Self staff-selected products and a rotating series of advertisers’ products in sleek, catalogue-style displays. While they’re not actually deciding which products are featured, visitors can save products they like to a personal look book and share items of interest using Facebook, Pinterest and email. They will also be able to click to buy products. “Self’s Virtual Trunk Show enables consumers to curate their own style while aligning with Self’s editorial fashion expertise and our advertisers’ brands,” explained Laura McEwen, vp and publisher of the Condé Nast title. “This site will also align Self more closely with our fashion and beauty partners.” She said Self also had a number of revenue-share deals in the works, which she couldn’t elaborate on. Making deeper inroads with fashion and beauty advertising is a key goal of the site. As a health... Continue reading at 'AdWeek'
[ AdWeek | 2012-07-06 00:00:00 UTC ]
Bookstore sales fell in 2010, although not as much as many had feared, helped in part by a holiday rally that pushed sales up by 5.3% and 2.3% in November and December, respectively. For 2010, bookstore sales were down 1.4%, to $16.5 billion, the third consecutive year that store sales have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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