1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at 'The Washington Post'
[ The Washington Post | 2019-12-05 20:42:48 UTC ]
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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#social sharing
#social activity
Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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A previously unpublished writer has won the inaugural Historical Novel Society International... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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#foreseeable future
#profile pages
#couple months
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
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#great books
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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In 1948 some 70,000 books were looted from Palestinian libraries by the state of Israel. A new documentary considers their fate and the implications of intellectual occupation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-06 00:00:00 UTC ]
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#private libraries
Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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#drive growth
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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#book marketing
You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies. Formerly under the umbrella of Evolve Media Corp., SheKnows.com was a hallmark property of the brand, responsible for over 41 million unique visitors... Continue reading at AdWeek
[ AdWeek | 2012-12-18 00:00:00 UTC ]
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#$650 million
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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#book editors
HarperCollins Children's Books is launching a new teen series with a hunt for its cover star... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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#teen series
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Amazon has made a big selling point of X-ray for Kindle books -- but, not surprisingly, for its own platforms first. iOS readers can reclaim some equal footing today now that a Kindle 3.5 update is bringing X-ray to their devices. The addition lets iPad and iPhone bookworms see a map of where... Continue reading at Engadget
[ Engadget | 2012-12-05 00:00:00 UTC ]
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The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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