When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
News tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
Much-watched song by Norwegian musical comedy duo due out in US as illustrated storyNorwegian musical comedy duo Ylvis may be very silly, but that's not likely to hold back their next venture, an illustrated children's book based on their massive YouTube hit song, The Fox, which is to be... Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
More news stories like this |
The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public health
#web sites
#tv programs
In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward,... Continue reading at AdWeek
[ AdWeek | 2013-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#flip side
#tv shows
There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fully formed
#hermione granger
Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hot key
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek
[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cosmopolitan brand
#revealed plans
#key player
#growing importance
#gossip girl
In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book business
If you're not already in a state of advanced excitement over the Breaking Bad finale, Francesco Francavilla's episodic images will put you over the edge. Continue reading at Wired
[ Wired | 2013-09-28 00:00:00 UTC ]
More news stories like this |
In the waning weeks of summer, debut titles began to populate the top spots on the international bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#top spots
Lee Milstein, who had been heading up YouTube's efforts to link up with news organizations, has left to become chief strategy officer at OverDrive, a company that distributes digital books to libraries. Cleveland-based OverDrive, which handles the Kindle Lending Library program for Amazon, plans... Continue reading at AllThingsD
[ AllThingsD | 2013-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business development
#news organizations
Profile has signed two books by mathematician and YouTube star Eugenia Cheng. Cakes, Custard and... Continue reading at The Bookseller
[ The Bookseller | 2013-09-13 00:00:00 UTC ]
More news stories like this |
Lee Child's new Jack Reacher thriller, Never Go Back (Bantam Press), was the bestselling... Continue reading at The Bookseller
[ The Bookseller | 2013-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lee child
The second low-calorie cookbook from Hairy Bikers Dave Myers and Si King, The Hairy Dieters Eat... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#si king
Hairy Bikers Dave Myers and Si King's new weight-loss tome, The Hairy Dieters: Eat for Life (... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hairy dieters
#si king
New York police investigate a suspected burglary at actress Famke Janssen's home, where a children's book was left by her bed. Continue reading at BBC News
[ BBC News | 2013-08-14 00:00:00 UTC ]
More news stories like this |
Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company
[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#expanded version
#retail outlets
#mad men
#shake things
#status quo
#business models
The music industry’s lawsuit against a popular YouTube channel this week could indicate that publishers are looking for savvier ways to attack piracy besides going after YouTube itself, a legal expert said. The National Music Publishers Association Tuesday filed a copyright infringement suit... Continue reading at PC World
[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#broader scope
J K Rowling's The Cuckoo's Calling (Mulholland Books) has soared to the summit of the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this |
J K Rowling's The Casual Vacancy (Sphere) and her pseudonymous The Cuckoo's Calling (... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller charts
The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#favorite book
#favorite titles