When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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When you overshare for a living, what's left for your memoir? The truth, says Justine "iJustine" Ezarik, who just published hers."I have a really terrible memory" is not something a memoirist usually confesses to a journalist.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-06-05 00:00:00 UTC ]
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Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she... Continue reading at AdWeek
[ AdWeek | 2015-06-01 00:00:00 UTC ]
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Narrowly denied the top spot in the previous week’s charts, David Nicholls has bounced back to claim pole position in UK Official Top 50 with his seventh overall number one. Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Scribe UK has acquired a “quirky and accessible” book about science from the creators of the AsapSCIENCE YouTube channel. Continue reading at The Bookseller
[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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Simon & Schuster UK will this October publish a collection of essays by American YouTuber and lesbian, gay, bisexual and transgender (LGBT) activist Tyler Oakley. Oakley currently has 6.9m followers on his YouTube channel, where he campaigns for LGBT rights and discusses social issues such... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in... Continue reading at Advertising Age
[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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Bill O’Reilly’s Legends and Lies (Henry Holt) becomes the sixth title to top the US book chart in 2015. It is the fifth full-length Non-fiction title focussing on the lives of historical figures written by the political commentator for publisher Henry Holt to have reached the summit since 2011.... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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E-book subscription service Oyster has opened an online book store, a move that pits the young company against heavyweight Amazon.Oyster’s ebook store has the support of the top five publishers in the U.S. While Amazon also offers books from these publishers—Hachette, HarperCollins, Macmillan,... Continue reading at PC World
[ PC World | 2015-04-08 00:00:00 UTC ]
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Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews
[ Betanews | 2015-04-06 00:00:00 UTC ]
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The Denmark-based software company, Integration X has made its way to North America, opening a new office in Nashua, N.H. Integration X provides solutions for newspapers, magazines, and digital publishers that automate work processes and add value to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Orion Books is to publish the autobiography of “Breaking Bad” actor Bryan Cranston. Amanda Harris, deputy publisher, Non-fiction at Orion Books bought UK and Commonwealth rights, excluding Canada, in Say My Name, from Julian Alexander of Lucas Alexander Whitley. 58-year-old Cranston is best... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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Isn't it ironic that tiny nuances of tax law can often cause colossal results out in the real world? It's one of those judgments that has rocked Europe after its highest court ruled that ebooks aren't actually goods at all. Currently, paper books so... Continue reading at Engadget
[ Engadget | 2015-03-05 00:00:00 UTC ]
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After three weeks of declines at the start of 2015, the print book market has bounced back, with sales up 3.5% week-on-week and tills ringing in £23.2m across 2.9m book sales. In the seven days ending 24th January, sales jumped 3.5% with book buyers spending just over £794,000 more last week... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK. Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal”... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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