When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Philippa Gregory and her publisher Simon & Schuster have scored their first Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Citing Mexico's tradition of pictorial storytelling and penchant for the surreal, publisher Editorial Resistencia makes the case that the graphic novel is the ideal format for Mexican readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Independent publisher Short Books has scored its first ever Official UK Top 50 number one. The... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Hairy Bikers Dave Myers and Si King have extended their reign at the summit of the official... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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The Hairy Bikers have toppled fellow celebrity chef Jamie Oliver from the summit of the official... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) has officially become the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Hairy Bikers Dave Myers and Si King have ended E L James' 22-week stint atop the Official UK... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Hodder & Stoughton has acquired the first biography of Roger Bushell, better known as "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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A controversial account of the US Navy SEAL raid that resulted in the death of Osama Bin Laden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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Orion title The Hairy Dieters: How to Love Food and Lose Weight has toppled Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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E L James has set yet another record by chalking up the longest unbroken streak atop Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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