Scholastic has been building anticipation online for Suzanne Collins' eagerly awaited prequel to the Hunger Games series, The Ballad of Songbirds and Snakes. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-17 18:28:18 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Author SF Said on how almost all the world’s problems come down to ‘us and them’ – and how children’s books can knock down the barriers Do you believe it’s the books we read when we are young that have the deepest impact? Let us know by emailing [email protected] or on Twitter... Continue reading at The Guardian
[ The Guardian | 2015-09-29 00:00:00 UTC ]
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Revenue for the first quarter ended August 31 inched up 0.3%, to $191.2 million, over the first period of fiscal 2015 at Scholastic. The net loss increased to $49.4 million from $34.1 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-24 00:00:00 UTC ]
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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Over the past three years, Quarto Publishing Group has channeled efforts to growing its cookbook catalogue, tripling its list from 35 cookbooks to more than 100, all while adding a personalized cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Game of Thrones fans can rest assured that even the impending zombie apocalypse won't stop George R.R. Martin from delivering eagerly awaited future instalments of the book series. Continue reading at Stuff
[ Stuff | 2015-09-12 00:00:00 UTC ]
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Scholastic has acquired Troubadour, also known as The Travelling Book Company, for an undisclosed sum. Steve Thompson, co-group m.d. of Scholastic UK, said the publisher had been tracking Troubadour’s progress for some time. “We know that by having a flexible approach to providing schools with... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Bookshops are gearing up for a mini Super Thursday today (27th August) following the release of two big hitting titles – the fourth installment of the Millennium series, The Girl in the Spider’s Web (MacLehose Press), and Terry Pratchett’s last book The Shepherd’s Crown (Doubleday Children’s). Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Gamescon Cologne and the Frankfurt Book Fair invited rights pros from book publishing, video games and others to meet and discuss rights and licensing. The post Games Meet Books at Gamescom Cologne appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Both the NEIBA and NAIBA boards contacted the ABA's board to express their dissatisfaction with ABA's IndieCommerce platform, which lacks many of the features that online shoppers have come to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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A surprise bestseller can give a nice boost to any publisher, and the Perseus Books Group is currently enjoying one of those unexpected hits—and working to keep the sales momentum going. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Will social media and aggregated preferences sweep away book reviewing and literary culture? There’s nothing new about the death of literatureThe writer Caleb Crain is unhappy about “the intrusion of counting into the life of literature”. He believes that big data and predictive-taste algorithms... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
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Will Evans, publisher of Deep Vellum Press, discusses building a translation publishing house from scratch with help of mentors and the Frankfurt Book Fair. The post Mentors, Frankfurt and Building a Translation List from Scratch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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HarperCollins UK has teamed up with George R R Martin and digital product studio Reason to produce a new Game of Thrones app. Released today (30th July), the free app is designed as a "bridge product" for fans of the TV series who have not yet read the books. The app asks users where they are... Continue reading at The Bookseller
[ The Bookseller | 2015-07-30 00:00:00 UTC ]
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The National Book Award lifetime achievement winner, who said she no longer has "the stamina" for classroom teaching, wants to guide aspiring writers via her Book View Cafe blog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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Scholastic has signed a new book by Yogscast, a network of YouTube broadcasters who produce gaming-related video content. The Diggy Diggy Book will be published in hardback in October and is described as a “must-have” for Yogscast fans, featuring jokes, information about the Yogscast team, and... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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