Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at 'The Bookseller'
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Pinch of Nom (Bluebird) has boomeranged back into the UK Official Top 50 number one spot, with Kay Featherstone and Kate Allinson’s record-breaking slimming cookbook selling 45,198 copies through Nielsen BookScan’s Total Consumer Market to defeat E L James’ The Mister (Arrow) after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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E L James' The Mister (Arrow) has scorched into the UK Official Top 50 number one spot, selling 52,674 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Instagram sensation Mrs Hinch’s Hinch Yourself Happy (Michael Joseph) has sold 160,302 copies in its first week on sale to sweep straight into the UK Official Top 50 number one, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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One of the UK’s best-loved creative duos, Julia Donaldson and Axel Scheffler, muse on two decades of their most famous creation, The Gruffalo. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Jeff Kinney’s £1 World Book Day title Diary of Greg Heffley’s Best Friend (Puffin) has swiped the UK Official Top 50 number one spot from David Walliams’ Fing (HarperCollins), shifting 72,782 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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David Walliams’ Fing (HarperCollins) has claimed the UK Official Top 50 number one for a second week, selling 76,340 copies in its first full week on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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David Walliams' Fing (HarperCollins), illustrated by Tony Ross, has barrelled into the UK Official Top 50 number one spot in its first three days on sale, selling 75,862 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Jojo Moyes’ Still Me (Penguin) has held the UK Official Top 50 number one spot, selling 47,483 copies through Nielsen BookScan’s Total Consumer Market—the highest single-week volume for any title so far in 2019 and the biggest for a Mass Market Fiction title since Dan Brown’s Origin (Corgi) in... Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has secured a fourth non-consecutive week in the UK Official Top 50 number one spot, selling 17,106 copies through Nielsen BookScan’s TCM—a bump of 11% in volume week on week. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has returned to the UK Official Top 50 number one spot for a third non-consecutive week, selling 15,369 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Tony Ross has yet again topped The Bookseller’s chart of the bestselling children’s illustrators, with his books earning almost twice the total of his closest rival, Axel Scheffler, in 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-01-23 00:00:00 UTC ]
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