Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base salary, particularly at consumer-facing publications. Based on a sample of 264 respondents spanning consumer, B2B and association publications across the U.S., publishers and sales directors reported a median base of $108,000 and a yearly bonus of $40,000, for $148,000 in total compensation, compared to $155,000 last year. Salaries for marketing directors remained flat at a median of $80,000, while higher reported bonuses led to an increase in median total compensation by about 5.7% over 2018. This year’s sample of account executives, however, indicates a 13.6% decline in overall compensation primarily driven by a drop in median base salary, leaving these salespeople, who typically report up to publishers and sales directors, dependent on bonuses and commissions for 45% of their overall pay, on average. “I have a solid base salary, but where I can really make money is on the commission side,” said one account exec. “That has unfortunately been difficult to do based on yearly goals.” Article Continues After Advertisement “I would like the base salary to be higher to make up for the loss of commission when publications go down in frequency,” said another. Asked to name the biggest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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