Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties.     Continue reading at 'AdWeek'

[ AdWeek | 2014-02-05 00:00:00 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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Nikole Hannah-Jones dives into the origins and language of 'The 1619 Project'

Nikole Hannah-Jones joined Times executive editor Kevin Merida for an insightful L.A. Times Book Club conversation about her book "The 1619 Project." Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-01 19:58:42 UTC ]
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Ramsey seeks to sculpt post-pandemic plan for Edinburgh after ‘whirlwind’ time

After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller

[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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Williams takes University of Wales Press into second century with ambitious plans

The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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Carthew plans UK tour to address publishing diversity and inclusion

Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 12:09:19 UTC ]
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In the United States: ‘The 1619 Project’ Books Arrive Amid Heated Debate

At a time when American book publishing is exploring its place in the nation's political fray, the controversial '1619 Project' is coming out as a book. The post In the United States: ‘The 1619 Project’ Books Arrive Amid Heated Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-09 13:43:48 UTC ]
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Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
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Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
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Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
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Reading Agency project to bring latest VR technology to 15 libraries

The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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Marvel Studios is famous for its secrecy. In a new two-volume set, the company finally opens up.

What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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John Murray pre-empts Lichtarowicz's Soviet-set novel on exclusive submission

Paula Lichtarowicz's latest novel, inspired by her grandmother's life, has gone to John Murray in a pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:23:16 UTC ]
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Frankfurt Week Planning: International Publishers Association Events

The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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National Centre for Writing and British Council to award £50k for international projects

The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 00:28:03 UTC ]
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The Pound Project releases new story by illustrator Zeppelinmoon

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[ The Bookseller | 2021-10-07 23:21:35 UTC ]
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Going solo: Four literary agents on setting up their new firms

Four literary agents share their experiences of departing esteemed firms and setting up on their own in the midst of the pandemic Continue reading at The Bookseller

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Canada’s Indigenous Communities to Benefit from Emerald Pilot Project

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[ Publishing Perspectives | 2021-09-23 14:14:30 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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T.C. Boyle captures the intersection of folly and progress. This time, it’s the ill-fated Project Nim.

‘Talk to Me,’ by T.C. Boyle, was inspired by a 1970s experiment in which researchers tried to teach a young chimpanzee American Sign Language. Continue reading at The Washington Post

[ The Washington Post | 2021-09-20 12:00:00 UTC ]
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