Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties.     Continue reading at 'AdWeek'

[ AdWeek | 2014-02-05 00:00:00 UTC ]
News tagged with: #time period #morgan stanley #goldman sachs #rupert murdoch #web properties

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Stephen King set to testify for gov't in books merger trial

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[ ABC News | 2022-08-03 00:28:27 UTC ]
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Pearson plans to sell its textbooks as NFTs

Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand salesTextbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.Educational books are... Continue reading at The Guardian

[ The Guardian | 2022-08-02 15:37:17 UTC ]
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Stephen King, Andrew Solomon, and a bunch of agents are set to testify in the PRH antitrust trial.

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[ Literrary Hub | 2022-07-20 16:13:34 UTC ]
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7 Historical Fiction Novels Set in the Pacific Northwest

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[ Electric Literature | 2022-07-13 11:00:00 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

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HC Union Sets July 20 Strike Date

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Summer reading picks: 3 new mystery novels with vacation settings

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Bilingual poetry book about A470 sets Welsh hearts racing

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A plan to fix the internet: Put the government in charge

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Sen. Warnock recounts his path from the projects to Georgia politics

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Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

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The Morning After: Dyson’s secret robot projects

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How Le Monde Plans to Net 150,000 English-Speaking Subscribers by 2025

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