Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties.     Continue reading at 'AdWeek'

[ AdWeek | 2014-02-05 00:00:00 UTC ]

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News Corp. Unit Interested in Penguin Group

Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD

[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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Australia to Play Big Role in News Corp.'s Publishing SpinOff

In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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Rupert Murdoch's News Corp Launches Anti-Corruption Review

Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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News Corp Registers $1.6 Billion Fourth-Quarter Loss

Rupert Murdoch's News Corp has swung to a loss partly due to the weakness of its publishing business, which includes newspapers like the Times and the Sun. The fourth quarter net loss was $1.6bn (£1bn) compared with a net income of $6 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-08 00:00:00 UTC ]
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The Murdoch Factor in News Corp.’s Split Personality

Rupert Murdoch’s move to split News Corp. into entertainment and publishing businesses may unlock the value he seeks. But the big imponderable in that shift could be Murdoch himself and his tainted legacy, say Wharton management professors Lawrence Hrebiniak and John Kimberly. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-07-03 00:00:00 UTC ]
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Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed. Continue reading at Media Week

[ Media Week | 2012-06-28 00:00:00 UTC ]
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Media Decoder Blog: News Corporation Announces Split

Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times

[ The New York Times | 2012-06-28 00:00:00 UTC ]
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Google’s Head of News: Newspapers are the New Yahoo

Google has a somewhat tense relationship with the traditional newspaper industry, since publishers like News Corp.’s Rupert Murdoch still believe it is depriving them of revenue by “stealing” their content and aggregatin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Rupert Murdoch is 'not fit' to run News Corporation, claim MPs

Rupert Murdoch is "not fit" to have "stewardship of a major international company", while his son James showed "wilful ignorance" over phone hacking, according to a Select Committee report published today. Continue reading at Media Week

[ Media Week | 2012-05-01 00:00:00 UTC ]
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James Murdoch Resigns as Exec Chair

Rupert Murdoch’s son, James Murdoch, has stepped down from his position as executive chairman of News International, News Corporation’s UK publishing unit that has been rocked by a phone hacking scandal and police investigation. James Murdoch will focus on expanding News Corp.’s international... Continue reading at ABC News

[ ABC News | 2012-02-29 00:00:00 UTC ]
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News Corp hit by $87m NotW costs

Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World. Continue reading at Media Week

[ Media Week | 2012-02-09 00:00:00 UTC ]
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News Corp to Buy Minority Stake in Dubai's Media Company Moby Group

Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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Goldman Sachs' O'Neill to Portfolio

Written By: Charlotte Williams Publication Date: Tue, 30/08/2011 - 15:15 Penguin business imprint Portfolio has acquired a title by Goldman Sachs Asset Management chairman Jim O'Neill. World rights to The Growth Map was acquired jointly by Portfolio UK editorial director Joel Rickett and... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Rupert Murdoch's Disaster Is Already an E-Book

Vanity Fair gets a compilation into the Kindle and Nook stores: Twenty previously published stories for $4, heavy on the Michael Wolff. Continue reading at AllThingsD

[ AllThingsD | 2011-07-30 00:00:00 UTC ]
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