The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native ad appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-03-12 00:00:00 UTC ]
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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While their counterparts in trade publishing struggle to increase sales, eight senior executives in the religion space discuss a banner 2023 and bright prospects for the current year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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“We are a literary city”: Will Evans started saying it in 2013, when he started the publisher Deep Vellum. Alongside the bookstore Wild Detectives and others, they’ve put Dallas on the literary map. Continue reading at The New York Times
[ The New York Times | 2024-04-25 09:05:49 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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From books about disintegrating relationships and countries to a worker’s-eye view of Korea and a story of farmers in Brazil, the selected titles engage with current realities, say the judging panelKorean writer Hwang Sok-yong and German author Jenny Erpenbeck appear on this year’s International... Continue reading at The Guardian
[ The Guardian | 2024-04-09 13:00:09 UTC ]
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Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian
[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Every author wants to write a book like David Mitchell’s Cloud Atlas. Two decades after it first hit the shelves, the author of Tomorrow, and Tomorrow, and Tomorrow celebrates its daring, dazzling appealPity the writer who believes they have written the next Cloud Atlas! A literary agent once... Continue reading at The Guardian
[ The Guardian | 2024-04-06 10:00:31 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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This year's MoCCA Arts Fest, an annual indie comics and graphic novel festival held March 16-17, drew large and enthusiastic crowds to New York City's Metropolitan Pavilion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Summit publisher Judy Clain’s inaugural acquisition, a debut novel titled ‘Great Black Hope’ by Rob Franklin, bodes well for storied imprint’s relaunch. Clain, previously editor-in-chief of Little, Brown, called Franklin “the writer we dreamed of publishing” at Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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