The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native ad appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-03-12 00:00:00 UTC ]
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 10:08 Bestsellers from Hachette UK helped limit the decline in sales at parent Lagardere Publishing, according to results filed by the French group, which is continuing to suffer from a year-on-year drop in sales of Stephenie... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Katie Allen Little, Brown imprint Sphere has acquired a "shocking" debut novel about the murder of a little girl. Editorial director Catherine Burke acquired UK and Commonwealth rights (excluding Canada) including audio and ebook in The Wicked Girls by Alex Marwood from Laetitia... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams Amazon.co.uk has selected books published by Myriad Editions, Fig Tree, Atlantic Books and Simon & Schuster as its four Rising Stars for this quarter. Snowdrops by A D Miller (Atlantic Books) is currently the featured book, with a Q&A with Miller on the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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