Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
News tagged with: #inspirational fiction

Other news stories related to: "Religion Update February 2014: Marketers Help Readers Discover Christian Fiction"


Apple Releases IBooks 1.2.2 Update

On Thursday, Apple released a minor update to its iBooks ebook and PDF reading app for iPhone, iPod touch, and iPad. Continue reading at PC World

[ PC World | 2011-04-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ipod touch #apple released


BBC defends genre fiction coverage

Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 09:45 The BBC is broadcasting an item on “The Culture Show” about science fiction next month, in the wake of a row about the broadcaster’s approach to genre fiction. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #genre fiction #science fiction #culture show


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer products


Easter break boosts market

Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #4% year-on-year #fiction sales #book sales #previous week


Profits up at W H Smith amid "soft" book market

Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #28th february #3% increase #retailer reported #book sales #childrens books #book market


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #secondary headteachers #learning resources #government investment #publishers association #survey revealed


The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing services #publishing world


Angry Robot buys two fantasy fiction

Written By: Graeme Neill Publication Date: Thu, 07/04/2011 - 09:01 Angry Robot has made two fantasy fiction acquisitions, one a swashbuckling adventure and the other set in Elizabethan England. Both deals were signed by publishing director Marc Gascoigne for world English rights for physical,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #zeno agency #audio editions #elizabethan england #swashbuckling adventure #fantasy fiction


Coronet to publish Tess Daly fiction

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv host


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market


Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #modern publisher #hardback books #digital products #digital market


Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital devices #digital market


Borders collapse: readers turn to ebooks

Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #readers turn #borders collapse


Tablet Market Expands With New Competitors

RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wi-fi version #tablet computer


Wilson to update Five Children and It for Puffin

Written By: Caroline Horn Publication Date: Mon, 21/03/2011 - 15:36 Jacqueline Wilson is to write an updated version of E Nesbit's classic children's novel Five Children and It in a new deal with Puffin. Elv Moody, editorial director for Classic Puffin, and Alexandra Antscherl, Puffin senior... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #caroline walsh #bought uk #updated version #classic children


Hothouse Fiction expands team

Written By: Caroline Horn Publication Date: Thu, 17/03/2011 - 15:51 Creative agency Hothouse Fiction is expanding its team to increase output and extend its international sales, especially into the US. Hothouse, which develops commercial series fiction for children aged five years and older,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #managing editor #editorial consultant #darley anderson #creative director #international sales #children aged


Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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