Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before social strategy. Before a single cover Kardashian. Way the f*** back, in other words. In those days, I was an undergraduate at King’s College Oxford…or, wait, I may be mistaken. Perhaps it was Penn State. Yes, come to think of it, it was Penn State. I’m now remembering ag barns and a sainted football coach and a great deal of Little Caesars pizza and rows of state-constructed concrete residential blocks, in one of which I either studiously devoured the canon of Western literature or drank Busch quarts and played street hockey in the study lounge. Ah, academe. Anyhoo, early in my freshman year I learned that the venerable old college humor magazine Froth—a remnant of the '20s, resurrected in the '50s, re-resurrected in the '60s—was being re-re-resurrected. Whoa! This was for me! I harbored tweedy, man-of-letters aspirations (I’d already begun affecting a pipe, which looked super sophisticated on my sturdy 6'1'' 130-pound physique) and a magazine seemed to be just the ticket. I submitted a piece that parodied an Eisenhower-era guide to social hygiene for teens, titled it “Dr. Lance Boyle’s Guide to Life and Love,” and very soon I was a published author. The spoof was actually pretty... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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#fair number
#sports illustrated
#deep roots
Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
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#b2b publisher
#turn things
#developing story
WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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#press release
#pearson
general counsel blamed internet platforms for hurting the news business by siphoning off profits and promoting less reliable news for readers in his prepared remarks for a congressional panel... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-11 20:09:08 UTC ]
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#news business
Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
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#print magazine
#pay attention
#publishing business
Doug Stambaugh has been promoted to the newly created position of v-p and director of strategic operations and business development at Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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#business development
#simon schuster
[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
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#convey emotion
#apple news
#bright side
We talked to Tessa Dare, Abby Jimenez, Joanna Shupe, Sabrina Jeffries, K.M. Jackson, and Maria Vale to find out how they are reinventing romance for 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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#sabrina jeffries
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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#key areas
#sees potential
#pushing girls
Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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#hearst magazines
#brand partnerships
#magazine industry
The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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#ad unit
#giving advertisers
#social channels
Author and illustrator LeUyen Pham, who lives in L.A., has a busy few days planned while she’s in town, starting with tonight’s ABC/CBC Children’s Book Art Silent Auction, where she will serve as honorary host. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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#whirlwind year
Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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#growing roster
Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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#magazine media
Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
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#hearst magazines
#venerable men
Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 16:56:09 UTC ]
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#—bloomberg news
Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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#playing field
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#meryl halls
BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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#test kitchen
#declining steadily
Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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#pushed back
#cost savings
#sports illustrated
#60% stake
Biteback will publish a book about "how and why politics and business have become utterly disconnected in the past decade", entitled F**k Business: The Business of Brexit, by Iain Anderson, chairman of Cicero Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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#past decade