Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about public issues, or reflections about the culture, or science, or literature. The thick one, T: The New York Times Style Magazine, is about fashion, design, taste, and luxury.This column is not, let me hasten to say, about the death of news values and civic interest, that the two magazines, side by side, might seem to reflect. Rather, it is about the nature of magazine publishing, and about publishers and the choices they make.It is also about nostalgia, as so much about publishing is these days. And about advertising, which, confoundingly, most writing about publishing is not about.The nostalgia: the New York Times Magazine was once, arguably, the most influential magazine in America (the runner ups would be the New Yorker and Time), as well as one of the most profitable. This had less to do with its famous long-winded prose, then with the fact that it was a supplement delivered with the Sunday Times, and therefore read at nearly the same moment on Sunday morning by the Times readership – some of the most influential people in America, in attentive repose. The magazine was a testament to the power of audience – or the power of its attention. For a writer, appearing in the Magazine... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-09 00:00:00 UTC ]
News tagged with: #ad revenues #media business

Other Publishing stories related to: 'Reading the New York Times Magazine isn't what it used to be | Michael Wolff'


Magazine Circ Continues Downward Spiral

Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
More news stories like this |


Time Inc. CEO: No Mergers Until at Least Next Year

Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner


Time Inc. plunges on earnings, sales forecast

Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #york trading #analysts expected


TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement


Read thousands of comic books with a Scribd subscription

Scribd's monthly subscription includes unlimited access to its library of audio and ebooks, and as of today, you can add comics to that list. The service announced that it added over 10,000 comic books for leisurely reading, and the more visually st... Continue reading at Engadget

[ Engadget | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read thousands #comic books


Jewish online magazine starts charging commenters to deter 'offenders'

Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #website redesign #core part


Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly


Charlotte's Web and Stuart Little available in 'e' for first time

HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published digitally


Lucky Magazine Lays Off About 10 Staffers

Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age

[ Advertising Age | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lucky group #conde nast #vanity fair #joint venture #co-founded myspace #majority shareholder


MPA’s AMMC Looks to Redefine the Magazine Industry

Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Notes on the American Magazine Media Conference

It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post notes


Reading for pleasure boosts self-esteem

People who read regularly for pleasure have greater levels of self-esteem, are less stressed, and can cope better with difficult situations than lapsed or non-readers, new research for Galaxy Quick Reads has found. While the research, carried out by Dr Josie Billington at the University of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rarely read


The 2015 National Magazine Award Winners

Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this |


Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


HC's Killer Reads makes 'open submission' buys

Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open submission #thriller list #sarah hodgson #kate stephenson #literary agents


How Kalmbach Turned Two of Its Strengths Into a New Magazine

Kalmbach is using existing footholds in tech and hobbies as platforms for a launch. The post How Kalmbach Turned Two of Its Strengths Into a New Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine appeared


Hearst UK chief Anna Jones on the enduring power of print magazines

Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian

[ The Guardian | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #enduring power


'Harry Potter' comes to Oyster's all-you-can-read book service

If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget

[ Engadget | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
More news stories like this |


Reading on the rise among young Danes

Schoolchildren’s increased interest in books attributed to school campaigns and better targeting by publishersDespite a myriad of new media competing for their attention, Danish children are bucking the trend and reading more books today than they did 14 years ago.A survey of 1,999... Continue reading at The Guardian

[ The Guardian | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased interest #read books #free time #digital devices