The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about public issues, or reflections about the culture, or science, or literature. The thick one, T: The New York Times Style Magazine, is about fashion, design, taste, and luxury.This column is not, let me hasten to say, about the death of news values and civic interest, that the two magazines, side by side, might seem to reflect. Rather, it is about the nature of magazine publishing, and about publishers and the choices they make.It is also about nostalgia, as so much about publishing is these days. And about advertising, which, confoundingly, most writing about publishing is not about.The nostalgia: the New York Times Magazine was once, arguably, the most influential magazine in America (the runner ups would be the New Yorker and Time), as well as one of the most profitable. This had less to do with its famous long-winded prose, then with the fact that it was a supplement delivered with the Sunday Times, and therefore read at nearly the same moment on Sunday morning by the Times readership – some of the most influential people in America, in attentive repose. The magazine was a testament to the power of audience – or the power of its attention. For a writer, appearing in the Magazine... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-12 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Scribd's monthly subscription includes unlimited access to its library of audio and ebooks, and as of today, you can add comics to that list. The service announced that it added over 10,000 comic books for leisurely reading, and the more visually st... Continue reading at Engadget
[ Engadget | 2015-02-11 00:00:00 UTC ]
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Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age
[ Advertising Age | 2015-02-06 00:00:00 UTC ]
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Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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People who read regularly for pleasure have greater levels of self-esteem, are less stressed, and can cope better with difficult situations than lapsed or non-readers, new research for Galaxy Quick Reads has found. While the research, carried out by Dr Josie Billington at the University of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Kalmbach is using existing footholds in tech and hobbies as platforms for a launch. The post How Kalmbach Turned Two of Its Strengths Into a New Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-30 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News
[ BBC News | 2015-01-28 00:00:00 UTC ]
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Schoolchildren’s increased interest in books attributed to school campaigns and better targeting by publishersDespite a myriad of new media competing for their attention, Danish children are bucking the trend and reading more books today than they did 14 years ago.A survey of 1,999... Continue reading at The Guardian
[ The Guardian | 2015-01-26 00:00:00 UTC ]
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