Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad buying arm. Essentially, he fills a vacancy left by the April exit of Ned Brody, who departed AOL abruptly in April—seemingly to run sales at Yahoo, someday. At the onset, though, Lord will have more responsibility, as he'll lead management of PAL, the new Publicis Groupe-AOL partnership. The goal of the partnership is to give marketers new ways to brand their products in real time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as "live advertising." "Live advertising is the future of marketing on the Internet," said Armstrong, in a statement. "Maurice and Publicis Groupe have been at the forefront of live advertising and we have been testing live advertising together for more than a year. Based on the consumer and brand demand, we formed PAL and identified Bob to manage a cross-agency team that will aggressively build out the first live advertising platform for the Internet." The cross-agency team comprises Rishad Tobaccowala, chairman of Razorfish and... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-19 00:00:00 UTC ]
News tagged with: #six-month period #procter gamble #general motors #growing suite #shake things #executive ranks

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Take Your Child to a Bookstore Day is celebrated at stores around the world

Founded by a writer and mother, Take Your Child to a Bookstore Day is set for Dec. 1 this year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-27 00:00:00 UTC ]
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Secret Race takes William Hill prize

An exposé of doping in professional cycling has won the William Hill Sports Book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Horologicon tops indie Christmas tips

Mark Forsyth’s follow-up to last Christmas’ runaway hit The Etymologicon has been... Continue reading at The Bookseller

[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Wimpy Kid tops charts in strong week for booksellers

Jeff Kinney's seventh Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has become one of... Continue reading at The Bookseller

[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Top retail m.d. urges government to tackle 'Amazon problem'

A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Oliver back on top of the charts

Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Sharjah: What Happens When Rulers Take Reading Seriously

Is there an argument to be made in favor of state intervention in the book trade? If the growth of the book trade in Sharjah is any evidence, the answer is yes. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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November Top BlueInk Reviews of Self Published Books

This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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Cole tops charts as Mantel nets Man Booker boost

Singer Cheryl Cole, who rose to fame on ITV's "Popstars: The Rivals", has topped... Continue reading at The Bookseller

[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week

[ Media Week | 2012-10-16 00:00:00 UTC ]
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Rowling, James, Follett Tops Overseas: International Bestsellers, October 2012

J.K. Rowling, E.L. James, and Ken Follett all had books on multiple lists around the world as Septembercame to a close. The Casual Vacancy, J.K. Rowling’s first book for adults, landed at #1 in France and the U.K. when it was released late last month. Two spots behind Vacancy in France is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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Taking the Reading Out of Readings

Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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Creators! Submit! Top Digital Comics Distributor Opens Its Platform To Independent Artists

DC. Marvel. You. ComiXology, digital comics partner to the giants, wants your self-published creations. Continue reading at Fast Company

[ Fast Company | 2012-10-11 00:00:00 UTC ]
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Kobo tops Kindle in Canada

The majority of Canadians still prefer print, and more than a quarter of book purchases were made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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NZ takes centre stage at Frankfurt Book Fair

New Zealand has officially taken centre stage at the world's biggest book fair in Frankfurt, Germany. Continue reading at Stuff

[ Stuff | 2012-10-10 00:00:00 UTC ]
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W H Smith profits expected to top £100m

Analysts have predicted profits at W H Smith will top the £100m mark when the high street... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
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