Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad buying arm. Essentially, he fills a vacancy left by the April exit of Ned Brody, who departed AOL abruptly in April—seemingly to run sales at Yahoo, someday. At the onset, though, Lord will have more responsibility, as he'll lead management of PAL, the new Publicis Groupe-AOL partnership. The goal of the partnership is to give marketers new ways to brand their products in real time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as "live advertising." "Live advertising is the future of marketing on the Internet," said Armstrong, in a statement. "Maurice and Publicis Groupe have been at the forefront of live advertising and we have been testing live advertising together for more than a year. Based on the consumer and brand demand, we formed PAL and identified Bob to manage a cross-agency team that will aggressively build out the first live advertising platform for the Internet." The cross-agency team comprises Rishad Tobaccowala, chairman of Razorfish and... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-19 00:00:00 UTC ]
News tagged with:
#six-month period
#procter gamble
#general motors
#growing suite
#shake things
#executive ranks
Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published author
#penguin children
Hairy Bikers Dave Myers and Si King have ended E L James' 22-week stint atop the Official UK... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#si king
The Edinburgh Bookshop is changing hands after five years so that founders Vanessa and Malcolm... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#edinburgh bookshop
#changing hands
The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this |
While plenty of industries have shrunk over the last couple years, few have been hit as badly as newspaper publishing, which was already contracting before the economic downturn began. Since then, economic woes have simply reinforced the long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#couple years
#newspaper publishing
#long-term tr
A controversial account of the US Navy SEAL raid that resulted in the death of Osama Bin Laden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this |
Since the Man Booker longlist was announced in July, Hilary Mantel's Bring Up the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
#top seller
Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eli horowitz
#book publishing
#print book
#digital form
#managing editor
#digital revolution
#major project
Fifty Shades of Grey's reign as the bestselling book in the UK has come to an end for now,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#bestselling book
Bookworld, formerly Borders.com.au, has internet giant Amazon in its sights with new book business. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
Community groups in West Yorkshire are banding together in an attempt to take over libraries... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community groups
#west yorkshire
Orion title The Hairy Dieters: How to Love Food and Lose Weight has toppled Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hairy dieters
#love food
#lose weight
The Fifty Shades of Grey trilogy has been knocked from the top of the Amazon Kindle store by an e... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#grey trilogy
An ebook being offered on the Kindle store for 20p has broken the top-three monopoly of the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#15th week
#consecutive week
E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
Penguin Children’s will continue what it describes as its transition from traditional... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin children
Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital imprints
#publishing waters
#beta test
#romance books
#harper voyager
E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this |
Cornerstone thriller writer James Patterson has become only the third author to break the £... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this |