Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
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MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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Faber to answer the Big Questions

Faber has acquired at title attempting to answer life's awkward questions, Big Questions from... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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Heroes join World Book Day party

Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News

[ BBC News | 2012-03-01 00:00:00 UTC ]
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Croydon under fire over National Libraries Day

Two hundred events will be held at libraries around the country to mark National Libraries Day... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Support National Libraries Day

Tomorrow, Saturday 4th February, is National Libraries Day. It's a day on which everyone can... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Kent 'ignores' National Libraries Day

The Society of Chief Librarians has been forced to defend itself following claims that members of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Four Open Questions About iBooks Author

Apple can improve education and empower authors to create ever-better digital books without limiting customers. Continue reading at PC World

[ PC World | 2012-01-21 00:00:00 UTC ]
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Hodder's One Day crowned as 2011's biggest seller

David Nicholls' One Day (Hodder) sold almost twice as many copies as the next bestselling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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Two Questions for a Bookseller: Watermark Returns

The Tip Sheet called up Sarah Bagby, owner of Watermark Books in Wichita, Kan., to find out what’s being exchanged during the annual post-holiday gift-correction season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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App download surge on Christmas Day

The number of apps downloaded on Google and Apple surged 125% worldwide to 242m on Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day

Christmas Day 'biggest ever' for Kindle

Amazon.com has said Christmas Day was the "biggest ever day for Kindle book downloads,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-29 00:00:00 UTC ]
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HC Christmas Day downloads top 100,000

Over 100,000 HarperCollins UK ebooks were downloaded on Christmas Day, the publisher has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-28 00:00:00 UTC ]
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National Libraries Day website goes live

The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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National Libraries Day logo unveiled

"Use it, Love it, Join it!" will be the strapline for National Libraries Day, to be... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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World Book Day to revamp for 2012

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 09:15 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Foyles in Westfield Stratford City to open in 10 days

Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 08:05 Foyles' seventh branch, in Westfield Stratford City shopping centre, is due to open on 10th November. The shopping centre site, situated near the London Olympic Stadium, opened in September but Foyles delayed its own opening... Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Publishers and booksellers to swap working days

Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each other’s businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Last days for Bookseller survey

Written By: Bookseller Staff Publication Date: Mon, 17/10/2011 - 14:00 Wednesday (17th October) is the last day for entries to The Bookseller's Reader Survey. The survey aims to discover what readers expect of The Bookseller's coverage of trade issues across news, features and profiles, both... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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