Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation
[ The Conversation | 2021-10-07 05:14:45 UTC ]
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A systems outage has caused severe IT problems for Blackwells, leaving the bookseller offline and its website unavailable for three days. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 14:23:27 UTC ]
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Penguin Random House is offering enhanced two-day shipping for independent booksellers starting October 1 and running through March 1, 2022. The company is waiving the minimum-retail-value requirement for orders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Michael Morpurgo, Sharna Jackson and Matt Lucas are among the authors on the list of World Book Day's £1 books for 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 02:12:21 UTC ]
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Elizabeth Day's latest novel Magpie (Fourth Estate) picked up reviews in the Observer, the Irish Times, the Sunday Times, the Daily Mail and the i this week. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 03:19:56 UTC ]
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BBC Books is releasing Match of the Day: Top 10 of Everything by Gary Lineker, Alan Shearer, and Micah Richards, to accompany a new 30-episode series of the hit BBC Sounds podcast. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 02:05:35 UTC ]
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World Book Day has appointed Emma Scott as chair of trustees, replacing Stephen Lotinga. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 16:57:58 UTC ]
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Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget
[ Engadget | 2021-09-06 14:39:41 UTC ]
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In 'The Jesus I Know' (Thomas Nelson, Nov. 30), Gifford talks with celebrities about the ways Jesus has impacted their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
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Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
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The former Marine fighter pilot and Senate candidate writes of her ambition and doubts. Continue reading at The Washington Post
[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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In Matthew FitzSimmons’s speculative murder mystery “Constance,” the title character’s consciousness is mistakenly downloaded into a clone. Continue reading at The New York Times
[ The New York Times | 2021-08-24 19:55:19 UTC ]
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Fifty bookshops, including independents and selected Waterstones across the UK and Ireland, are opening early on 7th September to mark the publication of Sally Rooney's new novel Beautiful World, Where Are You. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 17:19:48 UTC ]
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“Names for Light,” by Thirii Myo Kyaw Myint, is a memoir recounted through the stories of family members. Continue reading at The New York Times
[ The New York Times | 2021-08-18 12:41:21 UTC ]
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Pan Macmillan has picked up a Regency-set romantic comedy by Lisa Berne, billed as “Bridgerton meets 'Groundhog Day'”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 17:09:19 UTC ]
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