Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
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‘The Days of Afrekete’ is a bitingly funny novel with echoes to ‘Mrs. Dalloway’

The centerpiece of Asali Solomon’s story is a dinner party that goes off the rails. Continue reading at The Washington Post

[ The Washington Post | 2021-10-28 14:04:39 UTC ]
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Book Riot’s SFF Deals of the Day: October 25, 2021

The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot

[ Book Riot | 2021-10-25 13:26:34 UTC ]
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Hodder Education removes textbook over question about Native Americans

Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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8 Great Novels That Take Place Over the Course of a Day

A book that takes place in one day offers immersion in a character’s life and consciousness, with the added resonance of a creative constraint that mirrors our own lived experience of 24 hours with changing light, ticking numbers, and the book-ends of sleep. My attempt to try this in... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-19 08:50:02 UTC ]
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The burning question

During a 2021 summer of extreme weather events across the globe, from cyclones in Indonesia and Fiji and severe floods in China, to record temperatures in Moscow and wildfires in the Pacific US, Sir David King, former UK chief scientific adviser and co-founder of the Climate Crisis Advisory... Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 13:16:33 UTC ]
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Murdoch empire’s global chief Robert Thomson to front questions at Australian Senate inquiry

New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading at The Guardian

[ The Guardian | 2021-10-14 04:56:21 UTC ]
More news stories like this | News stories tagged with: #murdoch empire #scott morrison #rupert murdoch #robert thomson #answer questions #media landscape #lachlan murdoch #news corp


Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek

[ AdWeek | 2021-10-07 12:00:00 UTC ]
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Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Systems outage leaves Blackwell's offline for three days

A systems outage has caused severe IT problems for Blackwells, leaving the bookseller offline and its website unavailable for three days. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 14:23:27 UTC ]
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PRH Offers No Minimum, Two-Day Shipping for Indie Bookstores

Penguin Random House is offering enhanced two-day shipping for independent booksellers starting October 1 and running through March 1, 2022. The company is waiving the minimum-retail-value requirement for orders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Wyden, Eshoo Question Big Five Publishers Over Their Library E-book Practices

The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Morpurgo, Jackson and Lucas among £1 World Book Day titles

Michael Morpurgo, Sharna Jackson and Matt Lucas are among the authors on the list of World Book Day's £1 books for 2022.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 02:12:21 UTC ]
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Books in the Media: Critics swoop on Day's fifth novel

Elizabeth Day's latest novel Magpie (Fourth Estate) picked up reviews in the Observer, the Irish Times, the Sunday Times, the Daily Mail and the i this week.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 03:19:56 UTC ]
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BBC Books lands Match of the Day Top 10 book

BBC Books is releasing Match of the Day: Top 10 of Everything by Gary Lineker, Alan Shearer, and Micah Richards, to accompany a new 30-episode series of the hit BBC Sounds podcast. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 02:05:35 UTC ]
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World Book Day Emma Scott as chair of trustees

World Book Day has appointed Emma Scott as chair of trustees, replacing Stephen Lotinga.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 16:57:58 UTC ]
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Amazon is running a Labor Day sale on Kindles and Fire tablets

Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget

[ Engadget | 2021-09-06 14:39:41 UTC ]
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Asking the Questions: PW Talks with Kathie Lee Gifford

In 'The Jesus I Know' (Thomas Nelson, Nov. 30), Gifford talks with celebrities about the ways Jesus has impacted their lives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question

As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
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Amazon's Kindle Paperwhite drops to all-time low price of $71 in one-day sale

Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget

[ Engadget | 2021-08-29 15:44:54 UTC ]
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