Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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#long list
Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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#good news
Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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#recent growth
Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York
[ Crains New York | 2012-06-03 00:00:00 UTC ]
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Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Making journals free after a six-month embargo period would lead to libraries cancelling... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Michael Joseph has acquired a debut novel, On the Island by Tracey Garvis Graves, which was self-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week
[ Media Week | 2012-05-28 00:00:00 UTC ]
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Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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