Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June.Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-21 00:00:00 UTC ]
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A “high-profile defeat” for publishers is how Brandon Butler, director of public policy initiatives at the Association of Research Libraries, described the May 11 verdict in Cambridge University Press et. al. v. Mark Becker et. al., a closely watched copyright case involving the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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The top three titles on Sweden’s fiction list in April were all in new positions, including Kristina Ohlsson’s Hostage. Ohlsson published her first book in the U.S. in February 2012 with Atria—Unwanted, a mystery cited for “superior prose, plotting, and characterization” in its starred review... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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US publishers sales of ebooks and print books picked up the pace in 2011, a year when UK... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World
[ PC World | 2012-05-18 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
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A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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The carrier refuses to comply with an order to allow a peek at the personal information of alleged ebook pirates. Continue reading at PC World
[ PC World | 2012-05-13 00:00:00 UTC ]
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Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Blanchard Systems, developer of SendMyAd, debuts its editorial solution Virtual Publisher. Virtual Publisher is a book planning and production tool for print and digital editions, and is compatible with Adobe InDesign Plugins. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
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