Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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James has co-written a spin-off of The Twits with Chris Smith, while a short story collection, Charlie and the Christmas Factory, will be published in OctoberThe Twits and Matilda are among the much-loved Roald Dahl characters set to appear in brand new stories inspired by the late British... Continue reading at The Guardian
[ The Guardian | 2024-04-05 13:47:01 UTC ]
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Disney just pulled a fast one. Star Wars movies and shows are typically announced years before being released, but the company just revealed a new TV program that premieres next month. Tales of the Empire is an animated show produced by Dave Filoni, the man who cut his teeth on cartoons like... Continue reading at Engadget
[ Engadget | 2024-04-04 19:00:07 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
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A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian
[ The Guardian | 2024-03-01 18:33:32 UTC ]
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These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-01-31 15:46:26 UTC ]
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The following is excerpted from Cold Crematorium:Reporting from the Land of Auschwitz, József Debreczeni’s firsthand account of his deportation to Auschwitz, from Hungary, in May 1944. * The long train, comprised of low boxcars with German insignia, was grinding to a halt. “We’re stopping,” the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-25 09:53:48 UTC ]
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On February 17, the Eleanor Roosevelt Center and the Fisher Center at Bard College will host the first-ever Eleanor Roosevelt Banned Book Awards; in addition, Judy Blume will be honored with the Lifetime Achievement Award for Bravery in Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
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As with the printing press and the dotcom boom, initial frenzy and speculation obscures the lasting legacy of new technologies“Innovation,” wrote the economist William Janeway in his seminal book Doing Capitalism in the Innovation Economy, “begins with discovery and culminates in speculation.”... Continue reading at The Guardian
[ The Guardian | 2023-12-30 16:00:37 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, December 31 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-27 14:00:47 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget
[ Engadget | 2023-11-27 18:30:45 UTC ]
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Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget
[ Engadget | 2023-11-23 17:00:16 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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