Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'

[ AdWeek | 2016-10-01 00:00:00 UTC ]
News tagged with: #short period #sponsored videos #people connect #marketing campaigns #full-page ad

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Strong Trade Publishing Sales Drive Six-Month Gains at Bloomsbury

Sales were up 11% and profits increased 8% in the first half of the U.K.-based publisher's fiscal year. Sales in the U.S. were about $76 million, accounting for 46% of total revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Serena Williams Has a Two-Book Deal, Including a Memoir

Serena Williams just announced a book deal with Random House Publishing Group. Here's what we know so far. Continue reading at Book Riot

[ Book Riot | 2023-10-19 16:48:02 UTC ]
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#MarginsBookselling Month Grows in Third Year

The program is one of a myriad of offerings from The Word, A Storytelling Sanctuary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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4 Best American Titles Releasing This Month

These anthologies, which annually round up short works published during the prior year in a handful of genres and subject areas, hit bookstore shelves next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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The surprisingly punk fashion of the Bloomsbury set, including Virginia Woolf and Vanessa Bell

The Bloomsbury group’s distaste for formality helped to set the foundations for how we dress today. Continue reading at The Conversation

[ The Conversation | 2023-09-28 15:52:36 UTC ]
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More Authors, Including Michael Chabon, Sue AI Developers Over Copyright

The claims in the new suits are nearly identical to claims in two previous author class actions filed over the summer by writers, alleging the companies used unauthorized copies of their books to train their AI models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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After Six Turbulent Months, Penguin Random House Profits Increase Slightly

Despite a tumultuous first half of 2023 that included major buyouts and some layoffs, sales at Penguin Random House rose 9.5% in the first six months of 2023 over the comparable period in 2022. Operating earnings increased slightly, by €1 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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The Long, Winding, Booby-Trapped, and Occasionally Rewarding Road to Publication

The road to publication for my first novel was not only long and winding, but also booby-trapped, and in places there was no road, just long empty gaps that could only be filled by time. I started L.A. Breakdown as a junior at UC Santa Cruz, in 1972. I was old for a junior at […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-23 09:40:00 UTC ]
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#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Six books to read this Women In Translation month – recommended by our experts

Mysteries from China, short stories from the Balkans, a French-Morrocan autobiography and more. Continue reading at The Conversation

[ The Conversation | 2023-08-17 13:31:43 UTC ]
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Samsung pre-orders on Amazon include free gift cards and storage upgrades

Samsung's latest slate of Galaxy devices arrives on August 11, but there's still time to lock in a pre-order to get free perks like a storage upgrade and gift card. The company's new flagship foldable, the Galaxy Z Fold 5, is included in the offer. If you pre-order one, you can get double the... Continue reading at Engadget

[ Engadget | 2023-08-09 14:52:31 UTC ]
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Book Deals: Week of July 31, 2023

Actor Delroy Lindo sells a memoir to Little, Brown; Sarah Pekkanen re-ups with St. Martin’s; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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This Week's Bestsellers: July 31, 2023

Serena Valentino lands at #2 on our children’s fiction list with 'Fire and Fate,' the 10th volume in her Villains series for Disney. Plus erotica writer Chuck Tingle makes his traditional publishing debut, and YA author Chloe Gong steps into the adult world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Actions of bystanders — including kids — saved 3-year-old from drowning in B.C. lake, police say

Chris Pearson told CBC News he was on his boat in the East Kootenay with his friend Jason when their kids came running over to tell them a little girl was floating in the waters of Wasa Lake. Continue reading at CBC

[ CBC | 2023-07-26 23:27:15 UTC ]
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Christian Retailers See Six Month Sales Gain

Same-store sales for the first six months of 2023 rose 9.7% over the comparable period 2022 at the 220 independent Christian retailers who report data to the Parable Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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IPG Lays Off Nine, Including Key Editors at Chicago Review Press

IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Library Event Cancelations, Changes, and Support for Pride Month 2023

A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:36:00 UTC ]
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From Fan Fiction to TikTok: Long Live the Microgenre

With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot

[ Book Riot | 2023-06-28 10:33:00 UTC ]
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Bookforum Is Returning, Months After Its Closure Was Mourned in the Literary World

The literary magazine will be back in print in August, with a new publishing partner: The Nation. Continue reading at The New York Times

[ The New York Times | 2023-06-22 10:10:16 UTC ]
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Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
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