Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot
[ Book Riot | 2023-07-10 10:36:00 UTC ]
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With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot
[ Book Riot | 2023-06-28 10:33:00 UTC ]
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The literary magazine will be back in print in August, with a new publishing partner: The Nation. Continue reading at The New York Times
[ The New York Times | 2023-06-22 10:10:16 UTC ]
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Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot
[ Book Riot | 2023-06-06 15:28:23 UTC ]
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We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget
[ Engadget | 2023-05-23 05:17:53 UTC ]
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Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
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Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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From family sagas that span decades to memoirs about chasing the American dream, these 6 AAPI must-reads hit bookshop shelves this May. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-18 13:00:16 UTC ]
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Kirk Cameron has had a tough year, not unlike poor, pregnant Mary. “We tried to go to libraries across the country and we’ve been turned away,” he told a church gathering this week in Charlotte, N.C., of touring his conservative children’s book As You Grow, about a tree SYMBOLIZING FAITH getting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-17 13:22:18 UTC ]
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On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek
[ AdWeek | 2023-05-15 06:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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Your eyes, back, and neck will thank you. In the ninth circle of hell, there’s a laptop, a rickety desk, a squeaky chair with abysmal lumbar support, and a 39-page white paper to be read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-04-29 03:05:00 UTC ]
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By Dr Oliver Tearle (Loughborough University) ‘The Long Rain’ is one of the best-known and most widely studied short stories by the American writer Ray Bradbury (1920-2012). Although Bradbury preferred to describe himself as a ‘fantasy’ writer, this story is most accurately categorised as... Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-28 14:00:00 UTC ]
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Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
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“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
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