QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it's branching into e-commerce. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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[ PC World | 2013-06-07 00:00:00 UTC ]
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[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-05-31 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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Censorship Be Damned: Fifty Shades of Grey Makes Its Way Into China

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[ Publishing Perspectives | 2013-05-17 00:00:00 UTC ]
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'Fifty Shades of Grey' comes to China via pirated copies

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[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Condé Nast scraps Easy Living magazine after eight years

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[ Media Week | 2013-05-09 00:00:00 UTC ]
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China’s Emerging English-language Book Market

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Amazon Appstore launches in China, continues its world tour

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[ Engadget | 2013-05-06 00:00:00 UTC ]
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Amazon's new China app store could help pave way for Kindle products

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[ PC World | 2013-05-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
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[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Jingdong Battles Dangdang, Amazon for China’s Online Book Buyers

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Free ebook copies of The Da Vinci Code'

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[ The Christian Science Monitor | 2013-03-19 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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[ Los Angeles Times | 2013-03-18 00:00:00 UTC ]
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[ ABC News | 2013-03-16 00:00:00 UTC ]
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