Q&AA: Dawn Ostroff Has Some Thoughts for Video Pivoters

In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views on its digital videos, Emmy and Oscar nods for its expensive efforts in TV and movies and, since last year, actual profits to top it off.To be fair, it's taken a while to get here: TV veteran Dawn Ostroff was tapped to lead the newly created division as its president six years ago. Only this fall did it achieve wide theatrical release for a feature film, the firefighting movie "Only the Brave." The division has another 35 films in various stages of development, including "The Old Man and the Gun," which Robert Redford has said will be one of his final roles, and "King of the Jungle," set to star Johnny Depp. Other work includes "Last Chance U" on Netflix, "Vanity Fair Confidential" on Investigation Discovery and "Invisible," a supernatural series shot in VR.Ostroff, who had a hand in generation-defining TV hits like "Gossip Girl" when she was entertainment president at The CW, talked with Ad Age about the real value of video, the whims of Facebook, aging TV audiences and finding the next "Gossip Girl." Our conversation has been edited. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-21 00:00:00 UTC ]
News tagged with: #feature film #work includes #gossip girl

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Amazon Charts: Midnight Sun dawns at the top

Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:23:16 UTC ]
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MJ reveals October novel from Dawn French

Michael Joseph is publishing the first novel from Dawn French in five years, called Because of You, this October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 17:04:51 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Colin Jost has a new memoir — and some thoughts on the end of his SNL run

In ”A Very Punchable Face,” the comedian pulls back the curtain on 30 Rockefeller Plaza and shares sidesplitting anecdotes from an uncannily eventful life. Continue reading at The Washington Post

[ The Washington Post | 2020-07-15 13:15:00 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

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Fifty authors share thoughts on power of storytelling for Janklow & Nesbit

More than 50 Janklow & Nesbit authors have contributed pieces to a project on the importance of storytelling in response to the Covid-19 outbreak. Continue reading at The Bookseller

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Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

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Personal Space: Stephanie Danler Never Thought She Would Write This Memoir

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Stephanie Danler, author of the 2016 bestselling novel Sweetbitter, and now the memoir Stray, just published by Knopf. In the book, Danler poignantly tackles a variety of issues, including: the destructive nature of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-21 17:00:57 UTC ]
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She thought her past was painful; then Stephanie Danler wrote about it

Readers thought Stephanie Danler's debut novel, "Sweetbitter," was autobiography. The reality, in her memoir "Stray," is far more painfully dramatic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-12 13:00:01 UTC ]
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Personal Space: Maggie Downs Thought No One Wanted to Read About Grief

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Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek

[ AdWeek | 2020-04-30 19:09:51 UTC ]
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Michelle Obama will read your kids a story by video on Mondays

Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

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Huq hosts videos to entertain home schooling children

Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller

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At On Air Fest, the Lit World Pivots to Audio

The fourth annual On Air Fest, held earlier this month in Brooklyn, prominently featured a number of figures and institutions from the book world, reflecting a growing publishing and literary presence in the podcast sector. Continue reading at Publishers Weekly

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A writer ponders Emily Dickinson’s most pivotal moments

Martha Ackmann’s “These Fevered Days” considers the life events that made the poet who she was. Continue reading at The Washington Post

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Curated Video Service Flipboard TV Debuts on Samsung Galaxy S20 Phones

Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek

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Susan Fowler’s Memoir Shows Uber Was an Even Worse Place to Work Than We Thought

The former Uber engineer paints a damning portrait of the culture Travis Kalanick built. Continue reading at Slate

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