PubTech Connect: New Ways to Connect with Readers

Meet the leaders of companies that are creating new narratives around book coverage and fostering literary communities online. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
News tagged with: #pubtech connect #book coverage

Other Publishing stories related to: 'PubTech Connect: New Ways to Connect with Readers'


People Who Use E-Readers Dive Far Deeper Into Books

Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too.     Continue reading at Wired

[ Wired | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #struggling readers


Project Black Sky: Superheroes, The Dark Horse Way

In a comics marketplace crowded with works by The Big Two, is there room for another superhero universe, let alone another superhero publisher? Dark Horse publisher Mike Richardson thinks so. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse


B&N Revises Microsoft Deal; Microsoft Consumer Reader Coming?

Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Pastor's church responds after he allegedly buys his way onto NYT bestseller list

'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #marketing company


Even if 'bossy' could be banned, there are far better ways to boost girls' self-esteem | Hadley Freeman

Facebook's Sheryl Sandberg and Beyoncé want to ban the word 'bossy' as disparaging to women. It's a good start, but there's so much more to be done. Here are my top tipsThat growing numbers of girls suffer from issues of self-esteem during adolescence – ones that can be carried over into... Continue reading at The Guardian

[ The Guardian | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis sittenfeld #elizabeth gilbert


5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bring people #online communities #online community #business model


Pastor reportedly buys his way onto New York Times bestseller list

Mark Driscoll reportedly paid the firm ResultSource Inc. hundreds of thousands of dollars to secure a place on the NYT bestseller list for his book. It's only the latest story of companies who will work to ensure a book makes it onto a bestseller list. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest story #bestseller list


Gibbs Smith Keeps Doing It His Way

When Gibbs Smith relocated his eponymous publishing company from California to the family farm in Layton, Utah, in 1973 he converted an old barn into offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gibbs smith


SCIBA Mobilizes Against Festival of Books Amazon Connection

Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sciba members


Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct access #including video #jake tapper #purchase price


New Light on Lent: Books Help Readers See Anew

During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates


If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers


The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money


The Borribles, once infamous children's books, reissued for 21st-century readers

Considered too inflammatory to publish in the wake of 1980s UK riots, these tales of anarchic runaways are to be re-released as ebooksMichael de Larrabeiti's classic stories of anarchic, pointy-eared street children the Borribles, which were judged to be so lawless in the 1980s that their... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big city #making good


Pocklington Post makes a virtue of parish pump stories written by readers

Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online subscriptions


Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1980s #biggest shareholder #early 1960s #global circulation


18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american idol #cultural significance #tomas chamorro-premuzic


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspirational fiction


Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform #late march