Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock and Adblock Plus -- and they are being installed in droves.Adblock Plus, for instance, recently surpassed 300 million installs, according to spokesman Mark Addison, who said it stood at 200 million roughly a year ago. Mozilla has seen more than 200,000 downloads of Adblock Plus nearly every day since Sept. 1. Mr. Addison attributed the extension's popularity primarily to the fact that it is now available on every browser. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
News tagged with: #browser extension #digital publishers

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Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Bill Tompkins to Head Black Publishers Association

WASHINGTON (NNPA) &ndash; Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
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Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bertrams grows revenue 32.5%

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[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Publishers still launching print magazines

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[ Crains New York | 2012-07-09 00:00:00 UTC ]
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Four more indies to close

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[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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The Agent as (Sort of) Publisher

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[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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OUP to publish 'God particle' title

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[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Tablet Adoption Lowers Reading of Physical Books, Newspapers, Survey Shows

More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World

[ PC World | 2012-07-04 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

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[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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Flambard Press to close

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[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Deal close in EC ebook probe

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[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Bloomsbury acquires visual arts publisher

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[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Publishers: O-level plans 'unclear'

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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

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[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

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[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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