Publishers Sharpen Their Approach to Paywalls

Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into what will be most valuable for our audiences, and this is a chance to test some of that in advance of our official paywall, which we will put up in early March.” While the site will still offer some content for free, it will also create three tiers of paid content, priced at $5 per month (or $49 per year), $11 per month (or $99 per year) and $22 per month (or $199 per year). The paywall is a new initiative at the now-independent magazine, which was sold by Meredith Corp. to Thai-based businessman Chatchaval Jiaravanon for $150 million late in 2018. (Time Inc., which had published Fortune for decades, was itself acquired by Meredith earlier that year.) “We’ve always been part of larger-scaled media organizations,” Joseloff says. “This gave us a chance to think about what’s truly the best model to serve our customers and deliver the right value to them.” Fortune isn’t the only publisher to see paywalls as one way to continue moving away from an over-reliance on advertising and embrace the subscription business model. Just this month, Texas Monthly and The New Republic launched metered paywalls of their own. Achieving the necessary scale The industry has had a love-hate relationship... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
News tagged with: #daily beast #daily life #vox media #consumer revenue #print publication

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IDW, Boom! Veterans Head to Comics Publishing Startup

Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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Sofia Samatar on Collage, Literary Community, and the Stunning Loneliness of Publishing

After publishing my first novel Catalina I spiraled into strange despair. Writing, for me, had always been about connection, yet I felt both disconnected from what I’d written and by how it was being received. Had I written a noir? I hadn’t set out to. Was my protagonist unlikeable? I liked... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-19 08:56:33 UTC ]
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Compass Rose Publishing Looks to Harness the Power of Indie Booksellers

The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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The International Indie Publishing Houses Shaking Up the Book World

Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature

[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
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PublicAffairs Publisher Clive Priddle to Step Down

Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
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Betty A. Prashker, Book Publishing Pioneer, Is Dead at 99

A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times

[ The New York Times | 2024-08-14 23:11:47 UTC ]
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Dallas Art Publisher K.Co Press Readies First Trade Title

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[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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UK: 200 Sign Publishers Association’s Sustainability Pledge

As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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A Grim Fate Befalls Horror Publisher DarkLit Press

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[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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What to read this weekend: Near-future dystopian fiction and a new approach to explaining life's origin

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[ Engadget | 2024-08-10 19:43:55 UTC ]
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Religious Publishers Find Renewed Faith in Devotionals

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[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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New Guidebooks from Major Travel Publishers

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Schiffer Publishing Celebrates 50 Years of Steady Growth

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[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Bible Publishers Spread the Good News

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[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Ziff Davis Acquires Tech Publisher CNET for Over $100M

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[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Publishers group STEM and STEAM-based children’s titles for discovery and appeal.

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[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Publishers group STEM and STEAM-based children’s titles for discovery and appeal.

Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly

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Ownership of Interlink Publishing Passed to Founders' Children

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[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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Perplexity will put ads in its AI search engine and share revenue with publishers

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[ Engadget | 2024-07-30 13:00:52 UTC ]
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