Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guide sections
#emerging technology
#media industry
#digital publishing
Philip Gulley writes about what he knows: a smalltown Quaker pastor who serves and loves imperfectly, but who always points others to God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip gulley
A panel of veteran literary agents discussed the ways in which they now approach their jobs in the Thursday BookExpo panel “Beyond Authors: Self-Publishing & the 'New' Agents.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this |
Providing cloud-based business management products is Media Services Group’s forte. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this |
For publishers of religion books aimed at young readers, it's easier than ever to find readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian children
#books sell
#young readers
#find readers
The late author's UK editor remembers a funny, gracious, kind, demanding, delightful and wise human being and writer of one of the world's great autobiographiesMaya Angelou was one of the world's most important writers and activists. She lived and chronicled an extraordinary life: rising from... Continue reading at The Guardian
[ The Guardian | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#north carolina
#barack obama
#james baldwin
Oscar Dystel, an early pioneer of mass market paperbacks and one-time CEO of Bantam Books, passed away at the age of 101. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oscar dystel
#bantam books
Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World
[ BBC World | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher hachette
Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
If you're hoping to pre-order books by J.K. Rowling, Michael Connelly and other Hachette Book Group authors, you'll have to go somewhere besides Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-order books
#michael connelly
Virago Modern Classics has acquired three titles by Joan Aiken for its children’s list.... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joan aiken
Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian
[ The Guardian | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailer
#titles published
#put pressure
A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pr firm
Sphere has acquired a book on growing up from actress, singer and vlogger Carrie Hope Fletcher,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube star
PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
#self-published books
Penguin's Celebra imprint has taken world rights to the first book by multi-hyphenate star, Jennifer Lopez. "True Love," will be released simultaneously in English and Spanish on October 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin buys
#world rights
#true love
So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing works
#ve written
Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make inroads
#book publishing
Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing unit
#chinese publisher
#$80 million
Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook publisher