Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #covid-19 pandemic #news organizations #print media

Other Publishing stories related to: 'Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic'

Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering

HC sets up global publishing programme

HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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AA freezes travel publishing

AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Publishers anticipate textbook investment

Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released earlier

Scholarly Publishing 2012: Looking to AAUP Conference

As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long list

Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #french authors

Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #french publishers

Oprah's book club return is good news for publishers

Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York

[ Crains New York | 2012-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good news

More deals as publishers embrace erotica

The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades

Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable alternative #vice president #digital content

Amazon and Avalon in a tree, publishing romance books di-gi-tal-ly

Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing

Publishers tussle over DRM at BEA

The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers tussle #hot topic #bookexpo america

Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent growth

Led by Self Publishing, ‘Traditional’ Title Output Rose 6% in 2011

The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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HarperCollins to publish Whitney Houston bio

Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York

[ Crains New York | 2012-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long history #recent weeks #price tag

Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john edwards #book titled

RCUK embargo rule 'would cause publisher collapse'

Making journals free after a six-month embargo period would lead to libraries cancelling... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #michael joseph

Early News Apps Evolve Based on Lessons Learned, User Demands

When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad tablet #lessons learned #apple introduced #newspaper publishers #important medium #attract audiences #gain revenue