Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #covid-19 pandemic #news organizations #print media

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Amazon Publishing inks deal with Ingram, opens ebook distribution to rivals

Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget

[ Engadget | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #sell amazon #electronic form #distribution deal


German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #search engines


Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #limited time #free copy #online marketing


Libraries battle with ebook publishers

Libraries are having to engage in new discussions with publishers and booksellers over electronic books, similar to those already settled in the printed-book world and with loans of CDs and DVDs, says Association of Public Library Managers chair Ian Littleworth. Continue reading at Stuff

[ Stuff | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #electronic books


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


German Publishers in Online Copyright Fight

Step into a German cafe and you'll likely find most of your fellow customers leafing through a newspaper or magazine. The consumption of printed media here borders on the voracious - and it's comparatively rare to find your neighbour flicking ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #printed media


German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #tablet edition


Faber to co-publish Man Booker contender

Faber is teaming up with independent publisher And Other Stories to help give a wider release to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publisher #wider release


'Big splash' needed for Nook, say publishers

Publishers and agents have welcomed confirmation of the Nook's imminent arrival in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big splash


Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Apple Wants DOJ to Wait Till End of Trial for Settlement With Three Publishers

Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World

[ PC World | 2012-08-16 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location


Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple fighting #agency pricing #hit back


Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform


Quercus to publish 'business god' Boulle

Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Open Road to publish Chicken Soup ebooks

US digital publisher Open Road is publishing the bestselling Chicken Soup for the Soul series as... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road


Scholastic partners with RSPCA for publishing programme

Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic partners #publishing programme


Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market


Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #major trends #news publishers


Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book spending #amazon appears #big winner #borders customers #barnes noble