Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #covid-19 pandemic #news organizations #print media

Other Publishing stories related to: 'Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic'

The Agent as (Sort of) Publisher

While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing titles

OUP to publish 'God particle' title

Oxford University Press is the first publisher to announce it will be releasing a title... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a &ldquo;real global brand&rdquo; by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #bloomberg businessweek

In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set prices #electronic books

Bloomsbury acquires visual arts publisher

Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Publishers: O-level plans 'unclear'

Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publishers #mixed reactions #news leaked

Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales

News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses

Market slips despite 50 Shades

E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported

EU publishing chiefs to discuss ebook tax

The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller

[ The Bookseller | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses

Carlton snaps up Fiell publishing

Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

Big players slip as emerging markets rise

The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Publishers urged to share backroom secrets

Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #publishing process

Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Media Decoder Blog: Pearl Buck Novels to Be Published as E-Books

Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #ebook format

Publisher Twitter Followings Explode

After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter followers #total number