Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-25 00:00:00 UTC ]
News tagged with: #news publishers #post publishers #mobile web #research shows #mobile websites #social distribution

Other Publishing stories related to: 'Publishers: Ditch your apps; focus on mobile Web'

Publishers pick their wishes and misses of 2012

The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #good muslim #marriage plot

Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile strategy #nagging question #mobile platform #native apps

New app route for Macmillan Children's

Macmillan Children's Books has launched its first app, Dear Zoo, ahead of the 30th... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #dear zoo

Faber to publish Cowell biography

Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
More news stories like this |

Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #trend report #online publishers #online publishing #news international

Bounce! prepares to increase publisher representation

Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this |

The Amazon Price Check App and The Battle over 'Showrooming'

If “showrooming” wasn’t part of the industry lexicon before last week, it is now, thanks to Amazon’s price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this |

HC and Canongate back Page's new publishing call

HarperCollins and Canongate have backed Faber’s Stephen Page’s calls for a new... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Mainstream to publish "street-smart" guide to single life

Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single life #book aimed

Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews

[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #ipad magazines #news sites

Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge success

Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #digital formats

Pioneering Library-Publisher Relations

Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic marketing

Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
More news stories like this |

Usborne seeks "boutique" publishing boost

Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #fiction sales

Paddington Bear app launched, ebooks to follow

HarperCollins Children's Books has produced a new app for classic picturebook Paddington,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children

CompareNetworks Acquires Russell Publishing

San Francisco, California-based CompareNetworks, which operates online b-to-b marketplaces for the scientific and healthcare industries, has acquired Indianapolis, Indiana-based Russell Publishing, LLC, publisher of titles American Pharmaceutical Review, Pharmaceutical Outsourcing and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this |

New Midpoint Web Site Gives Clients Access to Data

Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midpoint trade #distribution clients

Rita Lewis becomes publishing director of InStyle magazine

InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week

[ Media Week | 2011-11-25 00:00:00 UTC ]
More news stories like this |