Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting Facebook Live videos with yoga and meditation experts, which has helped the format become a noticeable driver of conversions. Both plan to do more Facebook Live promos in 2017. The post Publisher trend inception: Facebook Live meets commerce strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with: #brit + #early success #facebook live

Other Publishing stories related to: 'Publisher trend inception: Facebook Live meets commerce strategies'

HarperCollins to publish Fifty Shades-inspired lovers' guide

HarperCollins is attempting to help readers live out their Fifty Shades of Grey-inspired... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Erotica trend seduces foreign territories

Rights in E L James' Fifty Shades trilogy have sold to 41 foreign publishers to date, with... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Three self-published titles on Polari longlist

Six titles from indie publishers plus three from self-published writers, have been longlisted for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published titles #polari longlist #indie publishers #self-published writers

Publishers 'missing out' on school ebook sales

Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

S&S snaps up self-published McGuire

Simon & Schuster has snapped up a two-book deal from self-published author Jamie McGuire in a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bill Tompkins to Head Black Publishers Association

WASHINGTON (NNPA) &ndash; Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named president

Jubilee boost to sales short-lived, says BRC

June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #american media #advertising side #ad dollars #ad pages

'Self' Jumps on Curation Trend With New Site

With the Web and social media at their fingertips, the style-minded need not wait for the fashion establishment to dispense its monthly advice. Increasingly, they’re taking matters into their own hands, blogging, creating collections on Pinterest and other social sharing sites, or, to use the... Continue reading at AdWeek

[ AdWeek | 2012-07-06 00:00:00 UTC ]
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The Agent as (Sort of) Publisher

While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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OUP to publish 'God particle' title

Oxford University Press is the first publisher to announce it will be releasing a title... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set prices #electronic books