Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting Facebook Live videos with yoga and meditation experts, which has helped the format become a noticeable driver of conversions. Both plan to do more Facebook Live promos in 2017. The post Publisher trend inception: Facebook Live meets commerce strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with: #brit + #early success #facebook live

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Trade publishing 'an opportunity for private investors', Frankfurt hears

Trade publishing represents a "counter intuitive" opportunity for private investors, at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #private investors

Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Headline to publish Suchet on Poirot

Headline has acquired the world rights in Poirot and Me by actor David Suchet, writing with... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights

Google Settles Copyright Case With Publishers

The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD

[ AllThingsD | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Google, Association of American Publishers strike deal over book digitization

The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online giant #online library #digital copy #pearson education #simon schuster

Penguin takes Breathing series by self-published author

Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #penguin children

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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JK Rowling publishes adult novel

Bestselling author JK Rowling spoke for the first time in public last night about her new novel The Casual Vacancy, which signals the coming of age of the Harry Potter generation. Continue reading at Stuff

[ Stuff | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy

Achebe publishes Biafran memoir

Renowned Nigerian author Chinua Achebe publishes his long-awaited memoir, There Was a Country, about the brutal three-year Biafran war. Continue reading at BBC News

[ BBC News | 2012-09-27 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales

Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Square Peg to publish Gobstoppers cookery book

Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square peg #cookery book

Penguin reviews its travel publishing

Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishing #travel division

Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #web sites #local library

GCSE revamp 'good for competition', say publishers

Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Black Dog to publish Underground series

Black Dog Publishing is kicking off a new series in association with London Underground's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black dog #london underground

Adobe Digital Publishing Suite, Single Edition Available Today as Part of Creative Cloud Membership

SAN JOSE, Calif. &mdash; Sept. 19, 2012 &mdash; Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe&reg; Creative Cloud&trade; &mdash; Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san jose #latest addition

Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #unrequited love #tablet computer

Adobe Digital Publishing Suite Single Edition gets cozy with Creative Cloud, code deficient designers rejoice

If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget

[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #software company #make publishing #finishing touches