Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview. According to SocialFlow data, total media reach across all pages had been steadily increasing from June 2015 through January 2016. And while post counts have continued to go up—now more than double the 220,000 count in June 2015—reach per post peaked in January at nearly 120,000. "It's hard to look at that data and say that doesn't hurt publishers, right?" Anderson said. "It's a 42 percent drop in the reach per post. It's hard to objectively look and say,... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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PA backs publisher admission over piracy costs

Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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LBF: Change needed, but publishing still vital

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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LBF: Territoriality "key" for UK publishers

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Publishers back new PEN freedom initiative

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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week

[ Media Week | 2011-04-11 00:00:00 UTC ]
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Wink Publishing launches for budding authors

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[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

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[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Content Aggregator Zite Comes Under Fire From Publishers

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[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Agents warn publishers over digital rates

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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[ Slate | 2011-04-01 00:00:00 UTC ]
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