PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke


UK academic library market defies financial squeeze

Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library suppliers


Is Being First Into a New International E-book Market Ever Best?

Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evidence suggests


Why Thinking Same-Language Markets are Uniform is a Mistake

Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reason


Emerging Markets are Key to Penguin Random House Merger

Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets


Rights Market in China is Booming, But Complicated

At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights market


E-books Share of Canadian Market Pegged at 16%

BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #popular format


Erotica sales surge, but markets continue to fall

Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades


Amazon market share ‘increases dramatically after Kindle buy’

Amazon's market share of book sales significantly increases once a customer buys a Kindle... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share


Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Comixology Drives the E-comics Market

Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-comics market #mobile devices #kindle fire #including marvel #market share


Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content


US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales plunge #biggest markets


Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing


Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #limited time #free copy #online marketing


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location


Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market


Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book spending #amazon appears #big winner #borders customers #barnes noble