PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

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Advantage Business Marketing Ceases Operations After 13 Years

Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
More news stories like this | News stories tagged with: #b2b publisher #turn things #developing story


Indonesia Market Focus: Wraparound

In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia.  Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global

[ British Council global | 2019-06-19 15:03:54 UTC ]
More news stories like this | News stories tagged with: #cult classic #british council


News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with: #greater transparency #consumer brands #—bloomberg news #news corp


Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper


Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
More news stories like this | News stories tagged with: #tech companies #best-selling author


Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this | News stories tagged with: #bookseller


CI7: Authors and Illustrators to Meet

Close to 70 children’s book creators will be in Pittsburgh to meet with booksellers at educational sessions, signings, and receptions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book creators #educational sessions #bookseller #children’s book


New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing

In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
More news stories like this | News stories tagged with: #self-publishing appeared #political books #self-publish


New Report Looks at Translated Literature in Some World Markets

Called a 'Diversity Report,' a new study looks at the status of translated literature various book markets, with emphasis on Austria and Slovenia. The post New Report Looks at Translated Literature in Some World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-11 05:30:05 UTC ]
More news stories like this | News stories tagged with: #translated literature #world markets #book markets #book market


Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018

In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
More news stories like this | News stories tagged with: #africa appeared #andre breedt


Book Expo 2019: Adult Breakfast Authors Say Crime Pays in Literary World

Thursday morning's Adult Book & Author Breakfast featured Rachel Maddow, Malcolm Gladwell, Karin Slaughter, Marjorie Liu, and Ta-Nehisi Coates introducing their newest books, with presentations emphasizing the true crimes that inspired each to write. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crime pays #literary world #thursday morning #malcolm gladwell #karin slaughter #marjorie liu #true crimes


BookExpo 2019: Karin Slaughter Is Killing the Crime Market

With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #karin slaughter #serial killer


An astronomer’s poetic soul meets Dante’s scientific mind

The story of Mary Acworth Evershed, who made surprising discoveries about “The Divine Comedy.” Continue reading at The Washington Post

[ The Washington Post | 2019-05-24 13:08:14 UTC ]
More news stories like this | News stories tagged with: #divine comedy


Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with: #ad units


Congress members, Luke Mill owner scheduling meeting to discuss Western Maryland paper factory's closure

Federal lawmakers from Maryland and West Virginia have demanded a meeting with the owner of the Luke Mill, a Western Maryland paper factory shutting down this month. A Verso Corp. spokeswoman said CEO Les Lederer “expects to have a conversation” with the members of Congress and officials are... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-21 23:00:00 UTC ]
More news stories like this | News stories tagged with: #west virginia


Observation review: Old science fiction meets New Weird in this 2001: A Space Odyssey homage

The camera whirs into focus. Distorts. Whirs into focus again. Scanlines and static make the scene hard to process at first, but they slowly fade. There’s an astronaut here—Emma Fisher, one of your crew. She sounds worried. “That wasn’t good. SAM, run your self diagnostic procedure. What... Continue reading at PC World

[ PC World | 2019-05-21 14:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence


Instagram: Facebook probes breach of millions of influencer accounts

An Indian company had stored the data of 49 million Instagram users in an unguarded online database. Continue reading at BBC News

[ BBC News | 2019-05-21 07:38:44 UTC ]
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The new Normal: Rooney grabs first Mass Market number one as Pinch of Nom rolls on

A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally rooney


A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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