Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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Hodder Faith lands daily devotional book by Bear Grylls

Hodder Faith will publish Bear Grylls' new daily devotional book this summer as the explorer shares how his Christian faith has shaped him. Continue reading at The Bookseller

[ The Bookseller | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bear grylls #christian faith


Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press


CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl


Adweek Taps Co-Leadership Team for Editorial | People on the Move

[caption id="attachment_158357" align="alignright" width="150"] Stephanie Paterik[/caption] [caption id="attachment_154449" align="alignright" width="150"] Lisa Granatstein[/caption] Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior reporter #daily beast


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Askew signs two-book deal with Hodder

Hodder & Stoughton has announced a new two-novel deal with crime writer Claire Askew. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Bonnier Promotes PopSci EIC Joe Brown to Lead 3 Additional Titles

Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple platforms #focusing solely


Hodder lands book on digital threats by Microsoft president

Hodder & Stoughton has landed a book on the "real threats" of our digitised world by Microsoft president Brad Smith. Continue reading at The Bookseller

[ The Bookseller | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Hodder scoops ‘remarkable’ memoir by Princess Margaret’s lady-in-waiting

Hodder & Stoughton has acquired the memoir of Princess Margaret’s former lady-in-waiting Lady Anne Glenconner, with plans to publish in October.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #princess margaret #hodder stoughton


Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sharjah


Sharjah to be LBF 2020 market focus

Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus


Head of Zeus appoints new Aria team

Head of Zeus has set up a new team for its digital imprint Aria, with Rhea Kurien joining from Headline and Hannah Smith promoted to editorial director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Books Heard ‘Round the World: A New Survey of International Audiobook Markets

The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


Transworld promotes Bright and Hill

Transworld has promoted two senior press officers, Hannah Bright and Tom Hill, into managerial roles. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managerial roles


It probably won’t be long before Team Gizmodo savages its new owner

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. A few comments about comments: In a letter sent out to Wall Street Journal... Continue reading at Advertising Age

[ Advertising Age | 2019-04-10 00:00:00 UTC ]
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Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’

Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview


Hodder & Stoughton publicity director Swannell moves to Headline

Headline has appointed Louise Swannell from Hodder & Stoughton as its new publicity director, with a promotion for Jessica Farrugia and two new publicity managers joining the team. Continue reading at The Bookseller

[ The Bookseller | 2019-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #publicity director


How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helping drive #game changer #multiple platforms #media landscape #embrace technology


Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek

[ AdWeek | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry