Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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Children's book illustrator Emma Levey talks BBC News through the process of bringing imagination to the printed page. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World
[ BBC World | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News
[ BBC News | 2014-03-04 00:00:00 UTC ]
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Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget
[ Engadget | 2014-03-03 00:00:00 UTC ]
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Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
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How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
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Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
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Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World
[ BBC World | 2014-02-14 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Tales Of The City, the hugely successful book series written by Armistead Maupin, comes to an end Continue reading at BBC World
[ BBC World | 2014-02-13 00:00:00 UTC ]
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Harry Potter fans were incensed when J.K. Rowling said – in excerpts released from an interview – that she'd had misgivings about Hermione and Ron as a couple. The full text of the interview offers more clarity, along with Rowling's feeling about a controversial scene from the movie series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-12 00:00:00 UTC ]
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'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
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Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World
[ BBC World | 2014-02-06 00:00:00 UTC ]
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From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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The company has experienced success with its 'exclusive editions' program, in which B&N will release versions of popular tween and young adult titles with never-before-seen content. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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