Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply Chain” where his company, and he hopes marketers broadly, will direct dollars toward platforms that act more like publishers and broadcasters, with full control over content and comments. That includes moderating commentary on their sites, linking opinions with real identities, and ensuring balanced perspectives. Pritchard didn’t promise to pull all spending from platforms that fall short of his demands. But he said, “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G.” Pritchard also expressed impatience over progress toward his prior calls for audience verification, cross-media measurement and media quality. He backed the ANA’s recent Privacy for America call for a single, nationwide privacy standard governing all players to overcome the current patchwork of rules that are often determined state by state. And he said P&G will continue to look at ways to bring media planning and buying in house. While Pritchard didn’t single out any media players by name, his comments clearly are aimed at big social-media platforms. “The problem is many of the platforms were not... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company
[ Fast Company | 2020-06-18 06:00:14 UTC ]
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