Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Other Publishing stories related to: 'Print Ad Influence Remains Strong Among Regional Magazine Readers'


Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase


New Sony Reader details emerge

Written By: Bookseller Staff Publication Date: Tue, 30/08/2011 - 08:38 Details have emerged of Sony's forthcoming e-reader, the Reader PRS-T1. The new device will include wifi and a web browser and multitouch support for a six-inch e-ink pearl display. It will include a stylus to make... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #integrated storage


Half million print run for new Wimpy Kid

Publication Date: Tue, 30/08/2011 - 08:40 Puffin is to release an initial print run of half a million copies of the new Wimpy Kid title, Cabin Fever, published on 16th November. The print run is the largest in the history of the children's publisher, and will be Penguin's largest initial UK... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid #million copies #cabin fever #16th november #print run #jamie oliver


Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek

[ AdWeek | 2011-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael kors #tough sell


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


French and Watson lead strong first half for debuts

Written By: Philip Stone and Graeme Neill Publication Date: Wed, 24/08/2011 - 08:31 Dawn French and S J Watson are the most successful debut novelists of the year so far across paperback and hardback, with debut novels generally having a more successful year than 2010. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year #philip stone


Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle magazine #media content #magazine publishers


Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #weekly women #tv titles #tv brands


American Printer Magazine Closes After 128 Years

Started in 1883 as Inland Printer, Penton Media's American Printer magazine will be stopping production after 128 years. The August 2011 edition has been the last title published. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media #title published


Penton Folds Second Magazine With August Issue

In addition to Penton Media folding 123-year old American Printer magazine, Penton's PFFC (Paper, Film & Foil Converter) is also ceasing publication with its August issue (September editorial content will be posted to the website before the digital products fold as well). Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #ceasing publication


Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales #printed page #coming years


Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store


'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning actress #role models #tender age #acting career #good things #stay open


BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio #bbc worldwide #uk-based publisher #magazine business


Indigo sales: digital hike, print decline.

Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print decline #digital business #2nd july


Amazon bypasses Apple rules with Cloud Reader app

Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle books