Print: A Shorter-Term Bet?

Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based revenue levels pre-recession. The action and, naturally, investment are in digital, mobile and events. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #diminishing returns

Other Publishing stories related to: 'Print: A Shorter-Term Bet?'


Print Comes Up Short

Sales of print books fell 18.6% in the first nine months of 2011 in the major trade categories, according to figures reported to the Association of American Publishers. And although ebook sales jumped in the nine months—ahead 137.9% at the 15 reporting houses—the gain was not enough to offset... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #combined print #figures reported #american publishers


Consumer Reports Bundles iPad Sub with Print Edition

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports #print subscribers #hit newsstands


HC to bring Bugsy Malone back into print

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Survey: Professionals Not Replacing Print With Digital?

This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine closures


WHS looks to long-term partnership with Kobo

Written By: Lisa Campbell Publication Date: Fri, 21/10/2011 - 08:29 W H Smith has trained 6,000 staff, installed working units into stores and readied television and press advertising following its new "long-term" partnership with Kobo. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term partnership #press advertising


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


Condé Nast Partners with HP for Print-On-Demand Content

Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #branded content


Print Power

Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive! Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #media category


Print Declines Outpace Digital Gains

Sales of print books in the major trade categories fell 22.9% in the first six months of 2011 at the houses that report figures to the Association of American Publishers. The declines were greatest among the adult segments, with sales down by more than 20% in the hardcover, trade paperback, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #major houses #report figures #american publishers #adult segments #trade paperback #six-month period


E-Book Prices Prop Up Print Siblings

Even as readers grow more comfortable with digital books, some continue to question why so many of the most popular new ebooks are priced so high. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Print Catalogues Give Way to Digital

With Random House’s announcement last week that it is officially dropping its print catalogues in favor of digital, the country’s biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print catalogues #growing ranks


Catnip brings back out-of-print titles

Written By: Caroline Horn Publication Date: Fri, 09/09/2011 - 08:30 Independent children's publisher Catnip is using Twitter and bloggers to source original and out-of-print titles for its list. It will publish Katherine Roberts' out-of-print fantasy Song Quest in February 2012. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #out-of-print titles


Blackwell revamps website for new term

Written By: Lisa Campbell Publication Date: Wed, 07/09/2011 - 09:50 Blackwell has revamped its website in time for the new academic year, adding online recommendations from in-store staff. The academic retailer was the first bookshop to go online in 1995 and the new site is intended to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic year


Half million print run for new Wimpy Kid

Publication Date: Tue, 30/08/2011 - 08:40 Puffin is to release an initial print run of half a million copies of the new Wimpy Kid title, Cabin Fever, published on 16th November. The print run is the largest in the history of the children's publisher, and will be Penguin's largest initial UK... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid #million copies #cabin fever #16th november #print run #jamie oliver


Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek

[ AdWeek | 2011-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael kors #tough sell


MotorBoating Magazine Shutters Print Editon, Goes Online-Only

Bonnier’s MotorBoating magazine, a part of the Marine Group Network that includes Yachting and SaltWater Sportsman, is folding its print issue. The July/August 2011 installment will be its last. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print issue


Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Indigo sales: digital hike, print decline.

Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print decline #digital business #2nd july


Looking Back—and Ahead: Printing in Hong Kong 2011

In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q

After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising