Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'

[ AdWeek | 2013-04-01 00:00:00 UTC ]
News tagged with: #brian lesser #ad buying

Other Publishing stories related to: 'Premium Publishers Give Private Marketplaces Another Look'


Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #simon schuster


Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #big publishers #digital platform #penguin group #simon schuster


Paul Jowdy Named Vice President, Publisher of Every Day With Rachael Ray

Paul Jowdy, formerly vice president and publisher at Conde Nast’s Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rachael ray #vice president


Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harland simon #titles include


Heinemann to publish Godfather prequel

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donadio olson


Amazon to Publish New Line of Romances [Voices]

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance books #original content


Notting Hill Editions to revive essay publishing

Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #margaret drabble #james fenton


Publishers "have nothing to fear from Hargreaves" - Vaizey

Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this |


Starling to join Octopus Publishing Group

Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mitchell beazley #denise bates #great addition


Evans Publishing files Company Voluntary Arrangement

Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library market


Small Publishers and Marketing Services

American Business Media’s annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #marketing services


Travel publishers look to children's sector for growth

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishers


Report: Variety on Block; Publisher says “Nonsense”

Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed elsevier


App Roundup: More Publishers Develop For Droid

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest slew #digital space #android market


Penguin to publish slow news title

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 Viking has been scanning the local papers and choosing the most eyebrow-raising headlines—often for all the wrong reasons—in a tribute to the quirky world of slow news days. Whitstable Mum in Custard Shortage . . And... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local papers #local newspapers


Steidl awarded publishing award

Written By: Jenny Roper Publication Date: Thu, 28/04/2011 - 06:55 German publisher Gerhard Steidl has been awarded the inaugural outstanding contribution to publishing award at his year's Kraszna-Krausz Book Awards. Steidl received the prize last night (27th April). He still independently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing award #world rights


Justine Southall appointed publisher of Marie Claire

Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week

[ Media Week | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #cosmopolitan magazine


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD

[ AllThingsD | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ve signed


Johnson says Waterstone should give up on buying back chain

Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 07:54 Former Borders UK owner Luke Johnson has warned Tim Waterstone off trying to buy back Waterstone's. Waterstone is believed to be the sole frontrunner for the bookseller and has teamed up with Russian billionaire Alexander Mamut... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this |