After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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Theologian Joseph Ratzinger, the late Pope Emeritus Benedict XVI, was a publishing powerhouse with scores of titles by or about him. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-03 05:00:00 UTC ]
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While big deals dominated publishing acquisition activity in 2021—led by Clarivate’s buying ProQuest for $5.3 billion—acquisitions in 2022 were more a mix of private equity and niche purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Fluctuating return-to-work policies, supply chain issues, and shifts in consumer spending were some of the ongoing issues publishing faced in 2022. And then there was the fallout from the decision by Judge Florence Pan that blocked Penguin Random House's purchase of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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With sales in the adult books and children’s/young adult categories falling 16.4% and 9.9%, respectively, total industry sales dropped 9.3% in October from a year ago for the 1,370 publishers that report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian
[ The Guardian | 2022-12-22 01:17:18 UTC ]
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The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday
[ Digiday | 2022-12-20 05:01:00 UTC ]
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During a panel, "Do Publisher’s Have a Moral Obligation to Diversify American Literature?", authors Min Jin Lee, Chris Beha, Roxane Gay and publishing veteran Erroll McDonald weighed in on a central issue in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Our first salary and jobs survey in three years found that the publishing industry’s lack of racial diversity and gender pay gap haven’t improved much. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Publisher Doug Seibold’s personal and professional goals haven’t changed since he incorporated his company in Illinois in the fall of 2002: he Seibold wants to publish books that he is passionate about and that fill a niche, and he wants to make the industry more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek
[ AdWeek | 2022-12-14 23:00:00 UTC ]
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As he gets ready to retire next April after 43 years in the Christian publishing industry, Baker Publishing Group’s president and CEO Dwight Baker believes the next generation of publishers will face a different set of issues than those he and his contemporaries did. High on Baker’s list of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Currently the publisher of Lexham Press and the director of original content for Faithlife, Jesse Myers has been named president and CEO of the Baker Book House Company, effective May 1, 2023, succeeding the retiring Dwight Baker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
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'Independent publishers make up the soul of the book world, and I felt that strongly here.' Industry pros rave about rights meetings in Rome. The post Italian Publishers Host an Airy Rights Center in Rome appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-09 22:55:39 UTC ]
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A filmmaker has accused Canadian writer Leah McLaren of sexual assault, saying that Penguin Random House Canada knowingly published a memoir by McLaren that depicts the alleged incident as consensual. Continue reading at CBC
[ CBC | 2022-12-09 19:13:28 UTC ]
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Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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Africa is a continent of 54 countries and some 1.4 billion people, speaking—and sometimes writing and publishing—in hundreds of languages. The book business on the continent is diverse and eclectic. We convened a group of several top practitioners to get a sample of the triumphs and challenges... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 09:57:24 UTC ]
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Lawyers for Amazon and the Big Five publishers say that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different from the case that was dismissed in September for lack of evidence, and should not be allowed to go forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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