Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Some readers think ‘If You Give a Mouse a Cookie’ is a cautionary tale about government welfare. Continue reading at Slate
[ Slate | 2024-09-11 11:00:00 UTC ]
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Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:15:00 UTC ]
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In a July 16 trading update ahead of its annual general meeting, Bloomsbury said its recent acquisition of Rowman & Littlefield’s academic publishing business and strong trade sales paced by Sarah J. Maas’s titles underpin "the confidence we have in the future." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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Several recent hit Netflix series were adapted from books, leading to a boost in book sales. Next, the streamer is turning to Holly Jackson's book series "A Good Girl's Guide to Murder." Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-07-08 10:00:33 UTC ]
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Shannon K. Evans spoke with PW about her latest book, 'The Mystics Would Like a Word: Six Women Who Met God and Found a Spirituality for Today.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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Two state laws from Texas and Florida, that could upend the way social media companies handle content moderation are still up in the air. The Supreme Court sent the challenges back to lower courts, which vacates previous rulings. In a 9 - 0 decision in Moody v. NetChoice and NetChoice v. Paxton,... Continue reading at Engadget
[ Engadget | 2024-07-02 11:15:27 UTC ]
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Royal told to attempt to retrieve messages, which judge says may be relevant to his legal battle with NGNThe Duke of Sussex has been ordered to explain why messages with his ghostwriter were destroyed after the publication of his memoir Spare when they could be relevant to his legal battle with... Continue reading at The Guardian
[ The Guardian | 2024-06-28 08:45:03 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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The question of whether to attend a college reunion is often met with mixed emotions—nostalgia, curiosity, a healthy dose of apprehension. What will it feel like to go back to the campus of our youth? How will our lives compare to our classmates’? Which parts of our old selves might get dredged... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-29 08:55:03 UTC ]
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Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian
[ The Guardian | 2024-05-27 15:11:47 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Bestselling author of Lace and Superwoman turned her attention to helping people overcome anxiety about mathsShirley Conran, the author of Lace and Superwoman, has died aged 91, her son the designer Jasper Conran has announced.The bestselling “queen of the bonkbuster” was also the founder of the... Continue reading at The Guardian
[ The Guardian | 2024-05-09 18:48:22 UTC ]
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The investigation was requested by City Council Speaker Adrienne Adams and the Legal Aid Society. New York City’s watchdog agency has launched an investigation into allegations that the city’s police department improperly used its official social media accounts to target public officials and... Continue reading at Fast Company
[ Fast Company | 2024-05-09 14:19:00 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC
[ CBC | 2024-05-03 18:55:02 UTC ]
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With March Madness and the Super Bowl recently crowning champions and the Grammys and Oscars awarding music and movies, it’s finally time for the literary world to have its own big moment in the sun. And that can only mean one thing: It’s Pulitzer time! While there are many book awards that... Continue reading at Electric Literature
[ Electric Literature | 2024-04-19 11:15:00 UTC ]
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OpenAI, Google and Meta ignored corporate policies, altered their own rules and discussed skirting copyright law as they sought online information to train their newest artificial intelligence systems. Continue reading at The New York Times
[ The New York Times | 2024-04-06 09:00:17 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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