Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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E-books will not replace printed children’s books, bestselling children’s author... Continue reading at The Bookseller
[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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An analysis of the digital and print sales of seven companies between 2011 and 2013 provides more evidence that the days of rapidly rising ebook sales, and plunging print sales, are likely over for the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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US current affairs magazine Newsweek relaunches its print edition just months after being bought over by digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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NEWARK — Gannett Publishing Services will cease printing operations at The Advocate’s plant downtown during 2014, the company told employees Thursday. All production work for The Advocate and numerous other daily and weekly newsp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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