Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships with a wide range of mothers sharing their stories from both the front... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-27 19:15:41 UTC ]
News tagged with: #day campaign #coronavirus pandemic #wide range #digital content

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WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles

Free Comic Book Day: What is it and how can you celebrate?

Free Comic Book Day will be held on May 4 and will give comic book fans a chance to receive free comic books including issues from series like 'Superman' and 'Walking Dead'. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walking dead

Wilkinson to give up day job after new Pan Mac deal

Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day job

Indie Alliance creates Independents Day

The Independent Alliance consortium of UK publishers is partnering with the ICA to launch a one-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers

M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books

Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign #save venice #large group

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Century acquires Five Days Left at auction

Random House has acquired a debut novel called Five Days Left by Julie Lawson at auction.   ... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century acquires #days left #random house

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

MoM signs Inferno parody

Michael O'Mara has acquired a title parodying Dan Brown's forthcoming novel Inferno.... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Ingram Adds The Mother Company, Mandevilla Press, and LSAC

Ingram has announced the addition of three new publisher clients: The Mother Company, Mandevilla Press, and The Law School Admission Council (LSAC). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram adds #publisher clients

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Biteback acquires McKinnon mother's memoir

Biteback Publishing has bought world rights to a book from Janis Sharp, the mother of hacker Gary... Continue reading at The Bookseller

[ The Bookseller | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biteback publishing

World Book Day forges new partnerships

World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish